Andrew Robertson - BBDO Worldwide
Last quote by Andrew Robertson
You can't think of it as just the four hours on Sunday night. If you're going to make sense of that kind of investment, you've got to turn it into an event for your brand that lasts certainly days and hopefully weeks. Last year, by the time we got to Monday morning, there had been 330 million views of ads on YouTube, 330 million. And then another 40 percent in the two weeks after the Super Bowl. We're doing it because it makes it a little but more interesting, and as the bar gets raised every year, you've got to find a new way to get your brand to stand out in this environment.feedback
“You're not you when you're hungry.” said Andrew Robertson on this article: 173, 000 a second: Why Super Bowl ads go beyond Sunday night's game. This page contains 1 article quoting Andrew Robertson. Main topics on which Andrew Robertson is quoted are brand and investment. In addition you’ll find 2 quotes there. All these quotes are mentioned on this page and you can filter them by date and by topics.
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Quotes by Andrew Robertson
Feb 03 2017
You're not you when you're hungry.feedback
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