Ben Arno

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Last quote by Ben Arno

You don't want to fall into the trap of, Now, is that something Flo would say? That's making a character more important than she should be, and tying one hand behind your back in terms of the brand.feedback
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Aug 06 2017
Ben Arno has most recently been quoted in an article called The Potential and Peril of Giving a Brand a Human Face. Ben Arno said, “You don't want to fall into the trap of, Now, is that something Flo would say? That's making a character more important than she should be, and tying one hand behind your back in terms of the brand.”.
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