Ben Winkler

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Last quote by Ben Winkler

It's really the introduction of video that has made brand safety top of mind for advertisers. TV isn't just about video. It's about ultra-high quality content and context. Digital can't quite deliver on that yet. Advertisers expect a higher level of brand safety from video, especially if they're expected to spend TV money there.
Mar 20 2017
Ben Winkler has most recently been quoted in an article called It's not just Google's problem: Brands struggle to keep online ads away from offensive content. Ben Winkler said, β€œIt's really the introduction of video that has made brand safety top of mind for advertisers. TV isn't just about video. It's about ultra-high quality content and context. Digital can't quite deliver on that yet. Advertisers expect a higher level of brand safety from video, especially if they're expected to spend TV money there.”.
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