Bennett Spector

It was about building a physical representation of our brand, and bringing it to the people.” said Bennett Spector on this article: Amex turns US Open into marketing opportunity. This page contains 1 article quoting Bennett Spector. Main topics on which Bennett Spector is quoted are brand and presence. In addition you’ll find 2 quotes there. All these quotes are mentioned on this page and you can filter them by date and by topics.

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It was about building a physical representation of our brand, and bringing it to the people.

I think Gen Z, while they obviously stay a lot in the digital realm, I think they crave experiences. For us, this was about taking the digital presence that we have and going physical, which isn't exactly the norm for media companies right now, but it is the future. People want to connect with the brands that they are engaging with online.

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