Bruce Cleaver

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Last quote by Bruce Cleaver

There is a place for synthetics, perhaps as a fashion item, but there is nothing rare about them and they are not diamonds in my book. It's a traditional question I know, but if you ask a lady would you like to be given for your engagement gift a natural diamond made by the miracle of nature 4bn years ago or something made in a press last week, its pretty obvious what the answer is.feedback
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Sep 14 2017 China
We can learn a lot about a person if we know what types of things he or she talks about or comments on the most frequently. There are numerous topics with which Bruce Cleaver is associated, including India, Gahcho, and diamond. Most recently, Bruce Cleaver has been quoted saying: “The self-purchasing element is a whole new angle on potentially a bigger market and a potentially new source of demand. I don't think the core of the business, which is diamonds as a gift, is likely to change but this is an enormously powerful potential additional source of demand.” in the article Diamond demand inches higher as producers woo millennials.
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Bruce Cleaver quotes

Aug 26 2017 - Snapchat

I can't say I knew anything about diamonds when I joined, but the product always intrigued me. I'm not sure unless you are a lifetime diamantaire you are ever an expert, but I've had to become a lot better at looking at a diamond. We have 14,000 prices – it shows you how many different diamonds come out of the ground.feedback

Aug 26 2017 - Snapchat

Millennials [people born since 1980] love showing it off on social media, they love taking a selfie of the event. We say to retailers we have to think differently about how we market diamonds.feedback

Aug 26 2017 - Snapchat

I'm not after production for production's sake.feedback

Aug 26 2017 - Snapchat

These are not projects that consume a lot of capital or people.feedback

Jun 15 2017

I have no doubt there is life in the deposit beyond that.feedback

Jun 15 2017

We have a licence to mine 6,000 square miles - we will only have mined 3pc of that by 2020.feedback

Jun 15 2017

Sustainable mining is at the heart of what we do.feedback

Jun 15 2017

We're particularly pleased with the technology on board, which is all bespoke to De Beers. It explores the targeted areas and defines those areas where there are better grades of diamonds.feedback

May 04 2017 - Carbon

This project could play a major role in changing the way not only the diamond industry, but also the broader mining industry addresses the challenge of reducing its carbon footprint.feedback

Mar 23 2017 - LVMH

More fully integrating the De Beers Diamond Jewellers brand and store network will enable us to deliver an even more differentiated diamond offering, alongside our fast-growing diamond brand Forevermark.feedback

Dec 13 2016 - Demonetization

While the trade in lower-value rough diamonds is experiencing a temporary slowdown as a result of the demonetisation programme in India, demand across the rest of the product mix continued to be healthy.feedback

Aug 03 2016

Starting the ramp-up to production at Gahcho Kue - on time, on budget and in a challenging environment - is a remarkable achievement.feedback

May 27 2016

Having steered through some of the diamond industry's toughest times and with the market showing signs of recovery, now is the right time for me to pass the baton to the next generation.feedback

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