Last quote by Cathy Boyle
You often hear advertisers saying they are getting uncomfortable with such a large portion of ad spend going to just two players. If there can be a third or fourth player they are interested in spreading the wealth beyond the duopoly.
Mar 26 2017
Cathy Boyle has been quoted 9 times in 5 different articles. On this page, you will find all of Cathy Boyle’s quotes organized by date and topic. Alongside each quote is a link back to the article where the quote was reported, so you can go back to the source for more context if you need it. Topics that Cathy Boyle speaks about are fitness and advertising, for example. Most recently, Cathy Boyle was quoted in the article People are struggling to find a use for smartwatches: Report saying, “Before Apple launched its Watch, fitness trackers dominated the wearables space, and consumer surveys consistently found that tracking health and fitness was the main reason people were interested in wearables.”.
Quotes by Cathy Boyle
Dec 21 2016
Before Apple launched its Watch, fitness trackers dominated the wearables space, and consumer surveys consistently found that tracking health and fitness was the main reason people were interested in wearables.
Dec 21 2016
They also reported high price-sensitivity. Without a clear use case for smart watches–which have more features than fitness trackers, but significant overlap with smartphone functionality–the more sophisticated, expensive devices have not caught on as quickly as expected.
Dec 06 2016
There's a lot of money to go around. The challenge for anyone outside those top five companies is how much is going to be left for all of them to share. ... There's still [ad] money to be moved from traditional channels into digital. That's where these other companies, anyone outside the top five, have the ability to compete to get those funds.
Dec 06 2016
The user base has grown so quickly, and they've really introduced a lot of ad units, and improved their targeting since advertisers were critical of that.
Oct 12 2016
Brands are looking for that really immersive ad unit.
Sep 06 2016
Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has expanded its advertising portfolio over the past year to include a wider array of video ads, and more sponsored geofilters and sponsored lenses.
This webpage has been created by a robot: errors and absent quotes cannot be totally avoided