Chris Ficarra - Viacom

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Last quote by Chris Ficarra

Our team (Viacom Velocity) has been developing new branded content franchises for Comedy Central, and as we've expanded into longer formats, we wanted to bring the content to our linear [TV] screen for fans so that they can experience it as they would through our social touchpoints. Our goal is to produce premium branded content that will keep viewers engaged on air and will compel them to share socially. We do a ton of research on our fans and know they don't mind being marketed to as long as the content is entertaining, so that informs our approach: let's make them laugh.feedback
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Feb 24 2017
We found 1 article in which Chris Ficarra said something. The most recent Chris Ficarra’s quote is: “We want to continue to deliver content beyond 30 and 60 [-second advertising] increments to our fans on all screens. It gives us and our clients more time to tell the story and engage the fans. Viacom Velocity has developed 30-minute specials for clients and continues to explore opportunities like that for the right partners. Many of our clients are getting into the long-form content space to engage fans, and we love the opportunity to have these conversations.”. In addition, all sources we refer have quoted Chris Ficarra 2 times. On this page, you will find all of Chris Ficarra’s quotes organized by date and topic.
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