Christophe Muller


Last quote by Christophe Muller

The next claim we hear is that we underpay compared to subscription services like Spotify. But this argument confuses two different services: music subscriptions that cost $10 a month versus ad-supported music videos. It's like comparing what a cab driver earns from fares to what they earn showing ads in their
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Mar 31 2017 Youtube
Christophe Muller has most recently been quoted in an article called YouTube ‘exploits legal loopholes’ to pay artists poorly, US music body claims, as streaming revenues hit record high. Christophe Muller said, “So let's try a fair comparison, one between YouTube and radio. Like radio, YouTube generates the vast majority of our revenue from advertising. Unlike radio, however, we pay the majority of the ad revenue that music earns to the industry. Radio, which accounts for 25 percent of all music consumption in the U.S. alone and generates $35 billion of ad revenue a year, pays nothing to labels and artists in countries like the U.S. In countries like the UK and France where radio does pay royalties, we pay a rate at least twice as high.”. Christophe Muller has been quoted a grand total of 4 times in 2 articles.
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