Doc Searls

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Last quote by Doc Searls

Targeting doesn't work. I should put it this way: The more targeted an ad is, the creepier it is and the more likely people are to resist it and block it.feedback
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Mar 07 2017 Microsoft
This page is completely dedicated to what Doc Searls has to say. All of Doc Searls’s quotes are organized here by date and topic. The most recent quote attributed to Doc Searls came from an article called Why It’s So Hard to Stop Discriminatory Ads Online: “An important thing about advertising of the traditional kind, the kind that Madison Avenue practiced for more than 100 years, is that it's not personal. It's aimed at large populations. If you want to reach black people, you go to Ebony back in the day. And if you wanted to reach camera people, you went to a camera magazine. The profiling was pretty minimal, and it was never personal.”.
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