Ed Pilkington

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Last quote by Ed Pilkington

Purpose is at the heart of what you do, but you are still in commercial businesses… you have to make it available to someone to go and buy when you've created all the lovely 'top of mind' feeling that people have got [about the brand]. Translate it to purchase basically is what you've got to do.feedback
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May 15 2017 Pepsi
Ed Pilkington has most recently been quoted in an article called Should brands try to change the world? How to get it right (and avoid a Pepsi backlash). Ed Pilkington said, “Purpose is at the heart of what you do, but you are still in commercial businesses… you have to make it available to someone to go and buy when you've created all the lovely 'top of mind' feeling that people have got [about the brand]. Translate it to purchase basically is what you've got to do.”.
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