Elaine Kwon


Last quote by Elaine Kwon

Amazon is giving more attention to wholesale, and that side of the business has a lot more overhead, but the marketplace is actually the side that is growing organically and is making more money. Nike is choosing a side of the business that is, in many people's eyes, a losing side. From an insider's point of view, it's a head-scratcher. I wonder if anyone asked Nike, Are you sure you want to do this?feedback
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Jun 29 2017 Nike
We found 1 article in which Elaine Kwon said something. The most recent Elaine Kwon’s quote is: “Wholesale with Amazon ends up creating a downward spiral of brand equity. Most brands don't think about it this way, but when you are directly wholesale, you forfeit any and all pricing control, and it becomes problematic because of the way Amazon matches prices – not just across the site, but from across the web. There is serious concern to be had about how Amazon's pricing will affect Nike's business and image in the long run.”. In addition, all sources we refer have quoted Elaine Kwon 3 times. On this page, you will find all of Elaine Kwon’s quotes organized by date and topic.
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