Elana Fine

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Last quote by Elana Fine

Start by appealing to your 'regulars' to try to get them to come in earlier in the evening to build a steady crowd for a longer stretch of the night. Use the text offers you have rolled out to incentivize them to come in earlier. It sounds like your intimate setting is one of the best selling points about Heist, so use that to think of ways to appeal to different audiences. Consider changing your atmosphere earlier in the evening to appeal to a different type of crowd. You can do things like turn the lights up and the music down to make it a more relaxed setting for a different crowd.feedback
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May 17 2017
Elana Fine has most recently been quoted in an article called This nightclub owner wants to add to his success by pulling in an earlier crowd. Elana Fine said, “Also think beyond your typical club-going audience. It sounds like you have a space that could be perfect for private events, so that could open up a new market for you. Your venue could be great for birthday celebrations, bachelorette parties, etc. – potentially even corporate events during daytime hours. Figure out ways to market Heist as an available event venue through D.C.-region lists, blogs and going-out guides. Make a PR push to get your venue on those lists and event-venue roundups. Also use social media to market Heist.”. Elana Fine has been quoted a grand total of 19 times in 5 articles.
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Elana Fine quotes

Think very strategically about customer development and how you build your pipeline. Looking for customers at technology meet-up events likely won't be that fruitful because most attendees won't be in your vertical. You need to be focused and understand that building customer relationships will take time. Use your connections through the University of Maryland and through the hospital you are already working with – ask your current customers to refer you to other customers.feedback

Finally seek out earned media opportunities. Participate in local trade shows where you think you're customers will be – both industry-specific events like those focused on health care, as well as security-related events. Be thoughtful and strategic with your time since as a start-up it is your greatest resources. There might also be other regions where you can also eventually focus, for example, Boston, with its high concentration of hospitals. You might to dedicate your sales team that way.feedback

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