Gabriella Santaniello

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Last quote by Gabriella Santaniello

Victoria's Secret is still a little fake and plastic ... I think they have an image problem and if you look at the competition out there and you look at the messaging, what resonates right now is not the Victoria's Secret message. They are sending mixed messages to the consumer and that conveys a lack of authenticity and I think the customer knows that and obviously they're speaking with their wallets.feedback
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Feb 23 2017
Gabriella Santaniello has most recently been quoted in an article called L Brands sees record Victoria's Secret sales fall, shares slide. Gabriella Santaniello said, “Victoria's Secret is still a little fake and plastic ... I think they have an image problem and if you look at the competition out there and you look at the messaging, what resonates right now is not the Victoria's Secret message. They are sending mixed messages to the consumer and that conveys a lack of authenticity and I think the customer knows that and obviously they're speaking with their wallets.”.
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