Graham Mudd


Last quote by Graham Mudd

Mobile has become such an important channel for media consumption for consumers that advertisers need to be there in a way that works and meets their
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Dec 30 2016
In the history of advertising, ads were placed in fairly linear environments. You needed to watch the ad to consume the [TV] content, or flip past it in the newspaper to get to the next story. What I think we are starting to see is a decoupling of reach and attention. Advertisers increasingly need to earn the attention of consumers instead of take it for granted that you are buying a 15-second or 30-second spot that they need to consume.” said Graham Mudd on this article: In 2017 brands aim to predict what you want before you know it. This page contains 1 article quoting Graham Mudd. Main topics on which Graham Mudd is quoted are advertising and consumer. In addition you’ll find 2 quotes there. All these quotes are mentioned on this page and you can filter them by date and by topics.
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