Greg Petro - First Insight


Last quote by Greg Petro

The retail industry has been operating on the outdated assumption that boomers are shopping for deals primarily in-store and millennials are searching for deals mostly online. The behavior between these generations is evolving, and to benefit, retailers must recalibrate their approach to marketing, inventory and pricing to attract deal-seekers who may have been overlooked based on outdated perceptions. Baby boomers are technologically aware, while millennials are tech
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Sep 22 2017
Greg Petro has most recently been quoted in an article called Retail shouldn't ditch the store because millennials love it, survey finds. Greg Petro said, “Millennials are going out [for] the treasure hunting experience in stores. Baby boomers – growing up – have already experienced this. ... Basically, what this suggests is not to ignore the store environment because millennials are still seeking it out.”. Greg Petro has been quoted a grand total of 4 times in 3 articles.
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