Ian Potter

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Last quote by Ian Potter

The bottom line is that over a number of years the retailers have successfully thrashed the value out of retail milk. Consumers spend more time studying bottled water than they do milk. It's been made into a commodity. Now we've got different products with different attributes and assurance standards.feedback
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Mar 11 2017
Ian Potter has most recently been quoted in an article called The farming revolution that aims to bring free-range milk to Britain. Ian Potter said, “The bottom line is that over a number of years the retailers have successfully thrashed the value out of retail milk. Consumers spend more time studying bottled water than they do milk. It's been made into a commodity. Now we've got different products with different attributes and assurance standards.”.
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