Ian Potter

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Last quote by Ian Potter

The bottom line is that over a number of years the retailers have successfully thrashed the value out of retail milk. Consumers spend more time studying bottled water than they do milk. It's been made into a commodity. Now we've got different products with different attributes and assurance standards.
Mar 11 2017
Ian Potter has most recently been quoted in an article called The farming revolution that aims to bring free-range milk to Britain. Ian Potter said, β€œThe bottom line is that over a number of years the retailers have successfully thrashed the value out of retail milk. Consumers spend more time studying bottled water than they do milk. It's been made into a commodity. Now we've got different products with different attributes and assurance standards.”.
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