Jaimie Chung - eMarketer

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Last quote by Jaimie Chung

The usage trends are largely the result of a shift in the primary use case of Snapchat. Older groups are now more likely to tune in for content. The platform has multiple partnerships with television networks for mini episodes. Meanwhile, the younger groups are less likely to add Snapchat when Instagram Stories can fulfill their broadcasting needs.feedback
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Feb 28 2017 Snapchat
Jaimie Chung has most recently been quoted in an article called Snapchat vs Instagram: U.S. user battle hots up ahead of Snap’s IPO. Jaimie Chung said, “The usage trends are largely the result of a shift in the primary use case of Snapchat. Older groups are now more likely to tune in for content. The platform has multiple partnerships with television networks for mini episodes. Meanwhile, the younger groups are less likely to add Snapchat when Instagram Stories can fulfill their broadcasting needs.”.
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