Jessica Levings

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Last quote by Jessica Levings

The finding that some of Subway's chicken may be only 50 percent poultry is afoul with the company's recent marketing claims. Making select claims that appeal to consumers while selling them a sandwich with only 50 percent of what it claims to be is deceptive and confusing. Consumers would likely be making different purchasing decisions if their subs were marketed as 'oven roasted chicken and soy sub,' even if it was antibiotic free.
Mar 01 2017
This page is completely dedicated to what Jessica Levings has to say. All of Jessica Levings’s quotes are organized here by date and topic. The most recent quote attributed to Jessica Levings came from an article called Fowl Play? Subway Denies Its Chicken Is Only 50 Percent Real: “The finding that some of Subway's chicken may be only 50 percent poultry is afoul with the company's recent marketing claims. Making select claims that appeal to consumers while selling them a sandwich with only 50 percent of what it claims to be is deceptive and confusing. Consumers would likely be making different purchasing decisions if their subs were marketed as 'oven roasted chicken and soy sub,' even if it was antibiotic free.”.
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