Jessica Liu - Forrester Research
Last quote by Jessica Liu
Marketers are demanding that all digital marketing channels be held more accountable for everything from ad fraud to ad delivery transparency to better measurement. Pinterest is not an exception to this rule. They're in a good position because their platform is intent-based, making it easier for Pinterest to link their ad products to consumer actions. But they will still be held to the same expectations as other digital platforms and the collective industry has much work to do to prove efficacy.feedback
May 19 2017
We found 3 articles in which Jessica Liu said something. The most recent Jessica Liu’s quote is: “If they attempt to tackle both, Snapchat will discover that meeting the needs of a 15 year old vs. a 30 year old will be very different.”. In addition, all sources we refer have quoted Jessica Liu 11 times. On this page, you will find all of Jessica Liu’s quotes organized by date and topic.
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Quotes by Jessica Liu
May 10 2017
If they attempt to tackle both, Snapchat will discover that meeting the needs of a 15 year old vs. a 30 year old will be very different.feedback
Mar 03 2017
That's not to say that Snap can't be a success, but it would do well to temper its expectations to the more realistic growth trajectories of pretty much any company other than Facebook.feedback
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