Johan De Nysschen - Cadillac

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Last quote by Johan De Nysschen

I think that in the future there may indeed be a market for autonomous driving enabled vehicles that provide transportation from A to B, but that's not the market Cadillac is in. We are a luxury brand we want to offer all of the benefits but we want to do it in an emotionally engaging way.feedback
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Nov 08 2016 General Motors
This page is completely dedicated to what Johan De Nysschen has to say. All of Johan De Nysschen’s quotes are organized here by date and topic. The most recent quote attributed to Johan De Nysschen came from an article called We're better at car tech than Silicon Valley: Cadillac president: “That is not quite Cadillac. But it doesn't mean that we can't cultivate a product and a way of owning a Cadillac that allows people who want to move from A to B in the luxury of a Cadillac, has all the safety and connectivity benefits … That is some of the exciting things that our teams area working on.”.
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