Karen Reeves-Evans

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Last quote by Karen Reeves-Evans

Research shows that packs of 10 appeal to young people and the price conscious. By offering packs of 10 in reusable tins, Philip Morris International is knowingly increasing the lifespan of packs of 10 and promoting its brand, if smokers decant their cigarettes into these small branded tins. The fact that these tins appeared almost immediately prior to the branding and size restrictions coming into force is suspicious.feedback
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May 19 2017
Karen Reeves-Evans has most recently been quoted in an article called Marlboro maker accused of using branded tins to sidestep plain packaging rules. Karen Reeves-Evans said, “Research shows that packs of 10 appeal to young people and the price conscious. By offering packs of 10 in reusable tins, Philip Morris International is knowingly increasing the lifespan of packs of 10 and promoting its brand, if smokers decant their cigarettes into these small branded tins. The fact that these tins appeared almost immediately prior to the branding and size restrictions coming into force is suspicious.”.
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