Larry Light

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Last quote by Larry Light

You cannot build an enduring, profitable business on a shrinking customer base.feedback
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Jul 14 2017
Larry Light has most recently been quoted in an article called Brands Expand Into New Niches With Care, but Not Without Risk. Larry Light said, “I wouldn't want to smell like a Harley-Davidson biker. If you're just licensing the brand, giving somebody the logo and then hoping the execution will live up to the brand promise – that's a very risky strategy.”. Larry Light has been quoted a grand total of 2 times in 2 articles.
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