Laurent Milchior

We can learn a lot about a person if we know what types of things he or she talks about or comments on the most frequently. There are numerous topics with which Laurent Milchior is associated, including Etam, kind, and brand. Most recently, Laurent Milchior has been quoted saying: “We are launching a tailor-made line of underwear, so you can create your own bra or panties online. You chose the shape and each detail, whether you want lace or embroidery, what kind of completion you want… and so you get to design your bra exactly the way you want it and it will be delivered to you within a few weeks. We are the first to launch this kind of service.” in the article Lingerie extravaganza kicks off Paris Fashion Week 2015. An other article where Laurent Milchior has been quoted is Undies on show at Paris Fashion Week.

Laurent Milchior quotes

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It's 100 years for the Etam brand famous for liberating women, the French woman, the French libertée, we want to emphasise the French nature of the brand to push our international development in the next 100 years, it will be a strong international development that's important.

We are launching a tailor-made line of underwear, so you can create your own bra or panties online. You chose the shape and each detail, whether you want lace or embroidery, what kind of completion you want… and so you get to design your bra exactly the way you want it and it will be delivered to you within a few weeks. We are the first to launch this kind of service.

It's an extremely competitive market and European economies are still somewhat depressed. So it's the companies who invest in their products, in experience, in the brand, who will win. We still have a factory in the north of France employing 70 people and they produce garments with a real savoir faire. The factory is 50 years old and that's really what makes the difference for our products, they're very fashionable but also good quality and very well made.

Yes, the market has contracted and the market outlook for clothing is fragile. A new report came out yesterday which said that French consumers are still cutting their budgets and clothing is an area in which they are likely to cut back. So we need to – all of us need to – improve our marketing and our offers. We need to create a radically different shopping experience, a different value to the product. That's going to be absolutely essential in the years to come.

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