Liz Duff

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Last quote by Liz Duff

When you look at the stats for it, live TV viewing for kids has dropped by just under 4 percent this year, it was 3 percent last year. I think we can definitely see there's a shift, I don't think it's happening as drastically as some commentators are saying. TV is still the best way to deliver reach at scale and that audience is still there. They're still consuming TV content, they're just consuming it on different platforms.
Dec 23 2016
This page is completely dedicated to what Liz Duff has to say. All of Liz Duff’s quotes are organized here by date and topic. The most recent quote attributed to Liz Duff came from an article called Children’s advertising struggles as viewers switch to tablets and on-demand services: “When you look at the stats for it, live TV viewing for kids has dropped by just under 4 percent this year, it was 3 percent last year. I think we can definitely see there's a shift, I don't think it's happening as drastically as some commentators are saying. TV is still the best way to deliver reach at scale and that audience is still there. They're still consuming TV content, they're just consuming it on different platforms.”.
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