Last quote by Mark Fields
Mark Fields quotes
The industry is changing, the infrastructure's starting to build, and that's why our view is (that) within the next 15 years we'll see more electrified offerings … than we'll see gasoline-powered.
In our industry, the word autonomous is being used very, very liberally. There's different levels of autonomy. The question that should be asked when a company says they're going to have an autonomous vehicle ... is at what level.
In our case, we said a Level Four vehicle in 2021.
As we plan our business going forward, we look at a lot of factors. One is the trade environment and also tax policy. And we have taken that into account. In the meantime, we have to make decisions.
It "didn't need the capacity anymore.
We're also encouraged by the pro-growth policies that President-elect Trump and the new Congress have indicated that they will pursue.
The bottom line is we're not seeing the volume and the demand that we expected for that plant. And, therefore, we're looking at our capacity and saying, You know what, we can build that in an existing facility and use capacity that we already have.
Our investments and expanding lineup reflect our view that global offerings of electrified vehicles will exceed gasoline-powered vehicles within the next 15 years.
As more and more consumers around the world become interested in electrified vehicles, Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles, services and solutions that make people's lives better.
Our view is that we see a more positive U.S. manufacturing business environment under President-elect Trump and the pro-growth policies and proposals that he's talking about, so this is a vote of confidence for President-elect Trump and some of the policies that they may be pursuing.
We're absolutely dedicated to improving the fuel economy of our customers, but doing it in a way that preserves customer choice, that preserves vehicle affordability and preserves American jobs.
It always has to start with the customer. The customer demands a certain level of price and value in that segment, and it's important for us as a company to have financial success with that product.
If you're a worker in that plant, you now have even more job security because we have two products coming in instead of one.
We strongly believe that the right policies are going to prevail, because I think we all share the same objective: We want a healthy and vibrant U.S. economy and we're going to continue to do our part to contribute to that.
What's really important to us is a stable trade environment between obviously the U.K. and the EU and that's our big priority, because we want to continue to build a profitable business and also secure a stable future for our over 14000 employees that we do have in the U.K.
We are obviously monitoring the environment and the developments so we can factor that in our scenarios and at the same time we're being very forward in going to the various governments in the UK and the EU…about what our priorities are and what the impacts this could mean to the economy.
I don't know what was given to Nissan. We want to contribute to economic development but what is a high priority for us is free trade between the EU and the U.K.
We are seeing a tougher pricing environment, higher levels of discounts.
We all share the same objective: we want a strong, vibrant U.S. economy.
We're going forward with our plan to move production of the Ford Focus to Mexico, and importantly that's to make room for two very important products we'll be putting back into Michigan plants. There will be no job impact whatsoever with this move.
It's really unfortunate when politics get in the way of the facts.
That's why we're embracing the sharing and the services part of our business, because we think it will allow us to grow and compensate for any kind of detriment we see in the actual number of vehicles in downtown areas.
This is about not going from an old business to a new business. It's just expanding our business and filling an unmet need, particularly for cities who want to solve some of their congestion and mobility issues.
This is a transformational moment in our industry and it is a transformational moment for our company.
We've taken our time talking about out autonomous vehicle plans because we're not in a race to make announcements. But we are in a race to do the right thing for our customers and our company.
We abandoned the stepping-stone approach. There are too many risks involved in the safe "hand-over" of driving responsibility between car and driver.
It's a very exciting time in the industry. Our view is autonomous vehicles could have just as much [of an] impact on society as Ford's moving assembly line did 100 years ago.
We feel really good about where we're at.
Surround yourself with people that are smarter than you.
Taking risks is extremely important. If you're not taking calculated risks as a business, you're probably going to be dying as a business over time.
Without giving people permission to take risks, you'll never take risks.
What I am most excited about here is the innovation that is going on. The innovation is who we are as a business, going back to Henry Ford.
In most cities, 30 percent of the wasted fuel is people looking for spots. So how do we be part of the solution, this mobility solution for customers, make the world better and offer us a business opportunity.
This is not about catching up or one upping the competition. We have had leadership in (autonomous vehicles) for some time now.
Hopefully, at some point, the market will recognize us for that, but we're going to keep focusing on the fundamentals of the business.
We want to be a leader and we will dedicate the appropriate capital.
In 2015, we achieved a breakthrough year as promised. For 2016, we're looking forward to delivering another outstanding year.
As we close out 2015, we are benefiting from six consecutive years of consistently strong results, and our performance is allowing us to reward our shareholders.
At Ford, we've been focusing on developing autonomous vehicles for more than a decade, because for us it is very serious work.