Mark Potts

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Last quote by Mark Potts

Our hypothesis is that brands are over-focused on millennials. Take the spirits category, for instance: the majority of off-premise buyers are older consumers and yet the liquor brands tend to be focused on younger adult buyers. They should be [tailoring] their messaging to be more inclusive of older consumer groups.feedback
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Feb 06 2017
Mark Potts has most recently been quoted in an article called Living Like Millennials? Baby Boomers Are Renting, Paying off Debt, and Have Roommates. Mark Potts said, “My sense is that as smartphone penetration grows among boomers, they're getting more into Facebook, mainly because it's the most well-established [of the social media sites]. I think they'll end up on Instagram, too. Like millennials, boomers show a desire for experiences, especially in the travel category. Both boomers and millennials are reactive in terms of wanting to go out and do something and get off the beaten path.”. Mark Potts has been quoted a grand total of 2 times in 1 article.
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