Maurice Levy

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Last quote by Maurice Levy

We believe that we are working for the advertisers. In reality, we are working for the consumers. We should never forget that the most important person in our dealing, despite the fact that that person is not part of the contract, is the consumer. Today, everything is mixed. Advertisers are producing, marketing, selling directly, selling through many channels. Media are not exactly only media.feedback
Feb 23 2017 Facebook
We can learn a lot about a person if we know what types of things he or she talks about or comments on the most frequently. There are numerous topics with which Maurice Levy is associated, including Europe, Publicis, and asset. Most recently, Maurice Levy has been quoted saying: β€œIn the past world, not only were we working in siloes, but industries were well defined. The media was the media, an advertiser was looking for ads, for consumers and selling these products through retailers, and it was not trying to be a retailer itself, and the retailers had their role and the advertising agency theirs.” in the article We are working for consumers, not advertiser clients: Publicis CEO Maurice Levy.
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Maurice Levy quotes

Tencent is clearly the huge global leader in China, it is the dominant force for communication, therefore what we want to achieve ... is a full agreement between all Tencent assets, and all Publicis assets in order to best serve our clients ... the final goal is to bring to our clients all the assets of Tencent ... in order to communicate much better with consumers.feedback

Omnicom wanted their people to fill the CEO, CFO and general counsel jobs. I thought that went too far. I thought Publicis needed to fill the CFO job to preserve the equilibrium and ensure that our business model continued.feedback

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