Michael Beach

We can learn a lot about a person if we know what types of things he or she talks about or comments on the most frequently. There are numerous topics with which Michael Beach is associated, including Digital and unit. Most recently, Michael Beach has been quoted saying: “TV may be the lowest ad unit cost, but 55 percent of your ad impressions are going to the wrong state.” in the article Why livestreaming the debate is ideal political marketing for the candidates.

Michael Beach quotes

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(Digital and TV) ads are probably equally as effective per person, but less people are seeing television ads than cycles past.

If you are going for people whose top issue is foreign policy, you may be only wanting to talk to one or two percent of the population. TV is not the smarter choice.

TV may be the lowest ad unit cost, but 55 percent of your ad impressions are going to the wrong state.

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