Nandini Dias

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Last quote by Nandini Dias

Advertisers will be willing to pay a premium, given that the IPL is an impact property. But if Star is going to depend only on advertising to recover the cost, they are being too ambitious. They will have to look at other avenues, like selling content and subscriptions.feedback
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Sep 27 2017
Nandini Dias has most recently been quoted in an article called The richest sport in India just keeps getting richer. Nandini Dias said, “Advertisers will be willing to pay a premium, given that the IPL is an impact property. But if Star is going to depend only on advertising to recover the cost, they are being too ambitious. They will have to look at other avenues, like selling content and subscriptions.”.
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