Ofir Turel

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Last quote by Ofir Turel

When the interaction is smooth and requires no thought or difficult-to-remember steps, the behavior will more likely and easily become automated and rewarding. [Facebook's] ultimate objective with these moves is to retain users' attention and keep them scrolling, posting and using their sites.feedback
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Aug 23 2017 Facebook
Ofir Turel has most recently been quoted in an article called Dark UX” design is everywhere online and it’s turning you into a sleep-deprived internet addict. Ofir Turel said, “When the interaction is smooth and requires no thought or difficult-to-remember steps, the behavior will more likely and easily become automated and rewarding. [Facebook's] ultimate objective with these moves is to retain users' attention and keep them scrolling, posting and using their sites.”.
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