Peter Melchett

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Last quote by Peter Melchett

This is the tip of the iceberg. The labels on products we encountered were littered with confusing terms. Our consumer research shows that it is very difficult for consumers to know they are making the right choice when doing their shopping.feedback
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Apr 24 2017
This page is completely dedicated to what Peter Melchett has to say. All of Peter Melchett’s quotes are organized here by date and topic. The most recent quote attributed to Peter Melchett came from an article called 'Fake farm branding misleads customers': Farm organisations criticise 'insulting' Asda value range: “The use of fake farm names or branding is misleading for consumers and insulting to farmers. Many hard-pressed customers, trying to do their shopping in a hurry, are likely to be misled into thinking they're buying a product from a specific British farm when they are not.”.
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