Peter Melchett

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Last quote by Peter Melchett

The use of fake farm names or branding is misleading for consumers and insulting to farmers. Many hard-pressed customers, trying to do their shopping in a hurry, are likely to be misled into thinking they're buying a product from a specific British farm when they are not.feedback
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Apr 12 2017
This page is completely dedicated to what Peter Melchett has to say. All of Peter Melchett’s quotes are organized here by date and topic. The most recent quote attributed to Peter Melchett came from an article called 'Fake farm branding misleads customers': Farm organisations criticise 'insulting' Asda value range: “The use of fake farm names or branding is misleading for consumers and insulting to farmers. Many hard-pressed customers, trying to do their shopping in a hurry, are likely to be misled into thinking they're buying a product from a specific British farm when they are not.”.
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