Raja Rajamannar - MasterCard

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Last quote by Raja Rajamannar

I cannot block them off and say I don't want to deal with them anymore because they've got a huge reach and that reach matters to me and it is very economical reach, too.feedback
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Sep 28 2017 Facebook
How do you reach consumers? That kind of a scenario is a not about storytelling. It is all about story making, it is through experiences that you give consumers where they become a part of the story, you enable them to create and tell their own stories which we call story making. The first thing that any brand has to do is to realize that this is [the] reality [they have] got to deal with. There is no point in complaining that the consumer is expecting too much.” said Raja Rajamannar on this article: Consumers are not interested in ads. They want uninterrupted experiences’: Mastercard chief marketer. This page contains 3 articles quoting Raja Rajamannar. Main topics on which Raja Rajamannar is quoted are content and consumer. In addition you’ll find 4 quotes there. All these quotes are mentioned on this page and you can filter them by date and by topics.
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