Roberto La Pira

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Last quote by Roberto La Pira

This (advertisement) is a typical example of misleading advertising because it includes unconfirmed scientific data that confuses consumers. It says 50% of women don't take in enough calcium, but that's not true. It says that your diet cannot supply you with the daily amount of calcium needed, but that's absolutely untrue. The problem is that it was broadcast over a two-year period and people believed it. It's been censored, but nobody reported that, it wasn't in the papers or in other media. So the advert worked.feedback
Mar 18 2013
This page is completely dedicated to what Roberto La Pira has to say. All of Roberto La Pira’s quotes are organized here by date and topic. The most recent quote attributed to Roberto La Pira came from an article called Don't rip me off!: “This (advertisement) is a typical example of misleading advertising because it includes unconfirmed scientific data that confuses consumers. It says 50% of women don't take in enough calcium, but that's not true. It says that your diet cannot supply you with the daily amount of calcium needed, but that's absolutely untrue. The problem is that it was broadcast over a two-year period and people believed it. It's been censored, but nobody reported that, it wasn't in the papers or in other media. So the advert worked.”.
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