Sam Fischer - Diageo


Last quote by Sam Fischer

What we're seeing in China right now is really positive. We're seeing an increasing curiosity around people asking, What is whisky? Where does it come from? What taste do I like? Given some of these green shoots, the curiosity and appetite is only going one way. When you look at the scale of China, it doesn't take much of a shift for that to have an impact on our business and ultimately scotch
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Apr 16 2017 China
The latest quote from Sam Fischer is: “The number of whiskey bars or collectors clubs are…increasing in tier-one cities in China, with now over 100 new bars opening up last year.”. It comes from the Western brands seeing a recovery in the Chinese spirits market article. You’ll find on this page 2 articles with Sam Fischer quoted on topics such as China, bar and collector. Sam Fischer has been quoted 2 times in 2 articles.
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Quotes by Sam Fischer

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