Last quote by Samantha Skey
It's straight-up off-brand. It's a change in tone for Dove, from ads that are almost painfully sincere and earnest, to something that could literally be a 'Saturday Night Live' skit. Unless you're trying to mock everything you stand for, I'm not sure why you would do this. If this were a different brand that hadn't done such beautiful, consistent work, nobody would've cared. But for Dove to equate plastic bottles to a woman's body – how that could be perceived as good idea, I don't know.feedback
Samantha Skey has most recently been quoted in an article called Why ladies didn’t love Dove’s latest gender-empowering ad stunt. Samantha Skey said, “This kind of brand fail, they happen to everybody. You can only have a winning strategy for so long before you push it too far.”. Samantha Skey has been quoted a grand total of 3 times in 1 article.
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Quotes by Samantha Skey
May 09 2017
This kind of brand fail, they happen to everybody. You can only have a winning strategy for so long before you push it too far.feedback
May 09 2017
Dove has done great things, and it's really changed advertising. They took a massive risk to fully pivot their brand toward a social message, and they understood and brought to life the impact of advertising on women's and girls' self-esteem.feedback
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