Sean Bratches

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Last quote by Sean Bratches

The USA is, without a doubt, the country where sports events are seen as entertainment that goes above and beyond the purely sporting contest. We want to do something that positions Formula 1 Grands Prix as breaking the boundaries, between sport and a show, thus becoming a unique event that, minute by minute is an unforgettable experience.feedback
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Oct 17 2017
This page is completely dedicated to what Sean Bratches has to say. All of Sean Bratches’s quotes are organized here by date and topic. The most recent quote attributed to Sean Bratches came from an article called Legendary boxing announcer Michael Buffer to introduce F1 drivers at U.S. Grand Prix: “We are delighted to welcome Michael Buffer as part of our ongoing commitment to our fans to build the entertainment factor in Formula One. We know that the F1 United States Grand Prix is the best place for a globally-recognised star like Michael to take the spectacle to the next level. This is an amazing opportunity, I've known Michael for over 30 years and there is no one better: he will elevate the driver brands and shine a light on Formula One.”.
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Sean Bratches quotes

Jun 21 2017

Central to the thesis of our management of this extraordinary property is to serve the F1 fan and we are going to do that with rigour.feedback

Jun 21 2017

My view is a 30-70 model of free-to-air to pay, where you have a number of grands prix to be on free to air and then we can play and toil with the pay side to generate revenue that we can reinvest back into the sport.feedback

Jun 21 2017

That deal is an agreement that we inherited. They are done between adult parties at an arm's length and my suspicion is that Sky is very happy and we are going to honour and respect the deals that were in place when we arrived.feedback

Jun 10 2017

We're going to be very consultative going forward and very thoughtful, and we're going to do things in the interest of growing the sport and the fan base. I think looking at that collectively, we'll be having a lot of conversations with our partners before making those decisions, as we've said.feedback

May 27 2017

In F1 we have this extraordinary content cloud that sits above us, and we're probably tapping 1 or 2 percent. Once we get this platform built, a team of us at F.O.G. are going to sit in a room and we're going to apportion this cloud of content over our digital platforms, from more-pedestrian content that would go on the web to the other extreme, where we're going to have a 4k O.T.T. platform, which will be a little more 'inside racing' technology that the more avid fans would find of great interest.feedback

May 27 2017

We're going to burn the incumbency to the ground. We are one of the most – if not the most – technologically advanced platforms in the world of sport. Currently we're in the process of reimagining our digital platforms from web, app, social. Leverage all of these state-of-the-art technologies and user interfaces and user experiences that are in the marketplace, bring in a firm to activate those to best serve the fan, and then we're going to be in the vanguard of the digital experience and be very fan-focused.feedback

May 27 2017

Some of these technologies that are coming into the marketplace we want to experiment with and see where the high-water mark is, but we plan to engage fans in every kind of realm from a technology standpoint. I see the opportunity to use our digital platforms to navigate fans through the F1 experience on a day-in, day-out basis, particularly either side of grand prix weekends, when there's an opportunity to elevate how we engage fans and how we serve them, which I think is very important.feedback

May 11 2017

Formula 1 is undergoing a major evolution and the Spanish Grand Prix is a landmark moment in the brand's history. From the outset, we have focused on getting fans closer to the action and broadening the appeal of the sport. The launch of this weekend's Fan Festival marks the beginning of this journey and we are excited about bringing races to life in this way over the course of the season and beyond.feedback

Apr 18 2017

We have ambitious plans to expand to new markets and seek out exciting brand activation opportunities that will drive new levels of fan engagement.feedback

Apr 07 2017 - Malaysia

Over nearly two decades, the Malaysian Formula 1 fans have proven themselves to be some of the sport's most passionate supporters.feedback

Apr 06 2017

It's always sad to say goodbye to a member of the Formula One family. Over nearly two decades, the Malaysian Formula One fans have proven themselves to be some of the sport's most passionate supporters. As we said in Melbourne, we have big plans for bringing our global fan base closer to the sport than ever before, providing an enhanced digital experience and creating new events. We're looking forward to talking more about these plans as the season progresses.feedback

Apr 06 2017

We will have 21 exciting events to look forward to in the 2018 calendar, with the additions of the French and German races. I'd like to take this opportunity to thank the Sepang International Circuit for their hospitality and professionalism over the years, and their ongoing commitment to motorsport.feedback

Mar 10 2017

There is enormous interest among global brands to align themselves with Formula One and Murray is well suited to lead this division, supporting our incumbent partners and broadening the number of sponsors. Likewise, we are pivoting to a research driven platform that will inform decisions across the company and there is no one better to lead us in that endeavor than Matt.feedback

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