Simon Isaacs

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Last quote by Simon Isaacs

We used to have this belief that women controlled 80 percent of all purchases. Every single creative brief has that assumption built into it. But when you stop and think about it, that's 1950s America. We keep telling ourselves that story, while the makeup of the American household and those responsibilities have changed.feedback
Aug 25 2016
The latest quote from Simon Isaacs is: “We went along with mommy blogger blinders in the way that we marketed grocery, CPG or juvenile products or toys and games. … Brands that have traditionally been 100 percent focused on mom are now speaking to engaged dad either as the primary purchaser or influencer.”. It comes from the Advertisers take note of dads' larger role in back-to-school shopping article. You’ll find on this page 1 article with Simon Isaacs quoted on topics such as America and purchaser. Simon Isaacs has been quoted 2 times in 1 article.
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Quotes by Simon Isaacs

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