Stephen Pratt

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Last quote by Stephen Pratt

For the foreseeable future, you absolutely need humans as the genesis of ideas and the creative director, and to understand the final product is good and it is effective. In business, all you need is a slightly increased probability to be effective.feedback
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Feb 24 2017
Stephen Pratt has most recently been quoted in an article called How machine learning threatens 'creative' employment. Stephen Pratt said, “For the foreseeable future, you absolutely need humans as the genesis of ideas and the creative director, and to understand the final product is good and it is effective. In business, all you need is a slightly increased probability to be effective.”.
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