Steve Ackerman

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Last quote by Steve Ackerman

This attempts to address the problem of how brands can be the 'thing' people want to watch, rather than the 'thing' that gets in the way of what you want to watch. However, this approach still only offers something more relevant, but still not the 'thing' that audiences have tuned in to watch.feedback
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Feb 24 2017
This page is completely dedicated to what Steve Ackerman has to say. All of Steve Ackerman’s quotes are organized here by date and topic. The most recent quote attributed to Steve Ackerman came from an article called Goodbye advertising, hello branded content: Comedy Central looks to new ad formats: “This attempts to address the problem of how brands can be the 'thing' people want to watch, rather than the 'thing' that gets in the way of what you want to watch. However, this approach still only offers something more relevant, but still not the 'thing' that audiences have tuned in to watch.”.
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