Tim Cook - Apple


Last quote by Tim Cook

Don't work for money ... you will never be happy.feedback
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NEW Oct 18 2017
Tim Cook has been quoted 316 times. The one recent article where Tim Cook has been quoted is 'I've never been motivated by making money'-and that's helped me become a billionaire. Most recently, Tim Cook was quoted as having said, “You have to find the intersection of doing something you're passionate about and, at the same time, something that is in the service of other people. I would argue that, if you don't find that intersection, you're not going to be very happy in life.”.
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Tim Cook quotes

Sep 22 2017 - IPhone

Our users are really smart, so they can decide what they want, and we try to help guide them in our stores and I'm sure the carriers are doing the same thing. But we really like what we're seeing.feedback

Sep 21 2017

When my toes point up, if people say 'he was a good and decent man,' that is good enough for me. That's my goal.feedback

Sep 20 2017

People should have values. Companies are nothing more than a collection of people. So by extension, all companies should have values. As a CEO, I think one of your responsibilities is to decide what the values of your company are, and lead accordingly.feedback

Sep 20 2017

As a CEO, not only today but in the past as well, I think silence is the ultimate consent. If you see something going on that's not right, the most powerful form of consent is to say nothing. I think that's not acceptable to your company, to the team that works so hard for your company, for your customers, or for your country. Or for each country that you happen to be operating in.feedback

Sep 20 2017 - Immigration

This is I think the biggest issue of our time. This goes to the values of being American. This is: 'Are we human? Are we acting in a track of morality?feedback

Sep 20 2017 - Immigration

I wish everyone in America loved America this much. If I were a world leader, my goal would be to monopolize the world's talent. Smart people create jobs. ... I'd have a very aggressive plan, not to just let a few people in, but I'd be recruiting.feedback

Sep 20 2017

This is unacceptable. This is not who we are as a country. I am personally shocked that there's even a discussion on this. It's not a political thing, at least I don't see it that way at all. It's about basic human decency and respect.feedback

Sep 20 2017 - Walmart

We think it's essential that we not only let them stay in this country, but welcome them. I am encouraged that Congress will pass a law to make this permanent.feedback

Sep 17 2017

It's very hard to gauge demand, as you know, when you're selling everything you're making.feedback

Sep 16 2017 - IPhone

Our intention has always to create something so magical, powerful, that the hardware virtually disappears.feedback

Sep 14 2017 - Clean energy

The workspaces and parklands are designed to inspire our team as well as benefit the environment. We've achieved one of the most energy-efficient buildings in the world and the campus will run entirely on renewable energy.feedback

Sep 14 2017

Steve was exhilarated, and inspired, by the California landscape, by its light and its expansiveness. It was his favorite setting for thought. Apple Park captures his spirit uncannily well.feedback

Sep 13 2017

As you know, Apple retail has always been about more than selling. It's about learning, inspiring and connecting with people. Our stores are also the best place to go discover, explore and experience our new products.feedback

Sep 13 2017 - Human Rights

Our hearts go out to all of the people whose lives have been disrupted by Hurricane Irma and Hurricane Harvey. You're in our thoughts, we send you our strength, you are in our prayers. Hate is a cancer and, left unchecked, it destroys everything in its path. We put our weight behind lots of things in the civil rights area. Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that.feedback

Sep 13 2017 - Human Rights

I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.feedback

Sep 13 2017

We hope you love what we introduced today. I think Steve would be really proud of them.feedback

Sep 13 2017

He's kept the company together and we didn't think anybody could succeed Steve Jobs. I think in terms of the psychology of the company, it was probably better not to have another technology visionary take over. I think it would have been too many clashes with people in the company Jobs had brought in and nurtured.feedback

Sep 12 2017

Steve's vision and passion live on here at Apple Park and everywhere at Apple. Today and always, we honor him.feedback

Sep 12 2017

He thought deeply about our workplace and its surroundings. He believed that they should inspire talented people to do their best work.feedback

Sep 12 2017

Steve meant so much to me and so much to all of us. There's not a day that goes by that we don't think about him.feedback

Sep 12 2017

Medical health activity is the largest or second-largest component of the economy, depending on which country in the world you're dealing with. We started working on the Apple Watch several years ago. And we were focused on wellness. And wellness was about activity monitoring and also about performing some measurements of your health that people were not measuring, at least continually. Like your heart. Very few people wore heart monitors. So when we got into working on the watch we began to realize that the things that we could do were even more profound than that.feedback

Sep 12 2017

His greatest gift, his greatest expression of appreciation for humanity would not be a single product, rather it would be Apple itself.feedback

Sep 12 2017 - IPhone

It's truly amazing how much iPhone impacts the world each and every day. Our intention with iPhone has always been to create something so powerful, so immersive, and so magical that the hardware virtually disappears.feedback

Sep 12 2017

We started working on the Apple Watch several years ago.feedback

Sep 12 2017

We have great respect for these words, and we don't use them lightly.feedback

Sep 12 2017 - IPhone

This is the iPhone X. It's the biggest leap forward since the original iPhone.feedback

Sep 12 2017 - IPad

We try to advocate for people's privacy because we are living in a world where technology can do lots of things, but there's things that it shouldn't do. And so we try very hard to protect people's privacy and security and hopefully keep some of these bad things at bay for them.feedback

Sep 12 2017 - IPad

I don't want that for Apple. I want everybody involved. Because I think that the power that we bring, the things that we can do is because we're stronger–it's with our unity there. It's when we put all of ourselves in it.feedback

Sep 12 2017 - IPad

I looked at it in early 2012, and I decided not to do it. And here's why. When a company sets up a foundation, there is a risk, in my judgment, of the foundation becoming this other thing that is not connected to the company. It has a separate board of directors. They make reasonably independent decisions sometimes. It becomes a separate thing.feedback

Sep 11 2017 - IPad

There's a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don't make commodity kind of products.feedback

Sep 11 2017 - IPad

If you look across our product lines, you can buy an iPad today for under $300. You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark. And so these are not for the rich. We obviously wouldn't have over a billion products that are in our active installed base if we were making them for the rich.feedback

Sep 10 2017 - IPhone

We've done a really good job of working around it, but it's not the way we want to be working, nor does it represent our culture well.feedback

Sep 09 2017 - IPhone

It was the first time we'd ever run that particular play, and demand percentage turned out to be different than we thought.feedback

Sep 08 2017

This is one of those huge things that we'll look back at and marvel on the start of it.feedback

Sep 07 2017

It will happen in a big way, and we will wonder when it does, kind of how we wonder how we live without our phone today.feedback

Sep 05 2017 - DACA

They contribute to our company, our economy and our communities.feedback

Sep 05 2017 - Kenya

They grew up in our cities and towns, and hold degrees from colleges across the country. They now work for Apple in 28 states.feedback

Sep 05 2017 - Immigration

Apple will work with members of Congress from both parties to advocate for a legislative solution that provides permanent protections for all the Dreamers in our country.feedback

Sep 04 2017

250 of my Apple coworkers are #Dreamers. I stand with them.feedback

Aug 31 2017

The reality is that government, for a long period of time, has for whatever set of reasons become less functional, and isn't working at the speed that it once was. And so it does fall, I think, not just on business but on all other areas of society to step up.feedback

Aug 30 2017

AR is big and profound. And this is one of those huge things that we'll look back at and marvel on the start of it.feedback

Aug 29 2017

Regardless of your politics, you look at it and say, My gosh.feedback

Aug 29 2017

I think it's significantly transferable.feedback

Aug 29 2017

There is a definite diversity issue in tech, in particular in coding and computer scientists. You want it to increase the diversity of people that are in there, both racial diversity, gender diversity, but also geographic diversity. Right now, the benefits of tech are too lopsided to certain states. We know that people making a mobile app, many of them are going to make iOS apps and Android apps. And I wish they wouldn't, but they're probably going to. It's not like I'm trying to make money on it. It's a gift. I appreciate the compliment.feedback

Aug 24 2017

As the App Store grows, we look forward to growing in Iowa.feedback

Aug 24 2017

Apple is going to continue to invest in that future, for Waukee, for Iowa and for America.feedback

Aug 23 2017

What occurred in Charlottesville has no place in our country. Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations.feedback

Aug 22 2017 - IPad

The iPad is the clearest expression of our vision of the future of personal computing.feedback

Aug 17 2017

This (RED) partnership allows us to touch a group of people we normally wouldn't.feedback

Aug 17 2017

You want to be the pebble in the pond that creates the ripple for change.feedback

Aug 17 2017 - Homosexuality

We put our weight behind lots of things in the civil rights area. Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that. If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.feedback

Aug 17 2017

I think technology has to be a key part. Inclusion in diversity inspires innovation.feedback

Aug 17 2017 - Trump Presidency

Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations.feedback

Aug 17 2017

We've seen the terror of white supremacy & racist violence before. It's a moral issue - an affront to America. We must all stand against it.feedback

Aug 17 2017

These have been dark days, but I remain as optimistic as ever that the future is bright.feedback

Aug 09 2017 - Amazon

Some of our most personal data is on the phone - our financial data, our health information, our conversations with our friends and family and coworkers. And so instead of us taking that data into Apple, we've kept data on the phone, and it's encrypted by you. You control it.feedback

Aug 02 2017 - IPhone

The smart phone is becoming even more important to people because it's going across so much of your life... With things like AR… I think it becomes even more essential than it currently is.feedback

Aug 02 2017 - UBS

The noise or rapport, some rumors and so forth, are at a different frequency and volume than we've ever had before. And it's clear because I'm getting comments from different people that there is a pause. But despite that, I feel great about how we did.feedback

Aug 02 2017 - IPhone

In terms of WeChat, the way that I look at this is because our share – because iOS share is not nearly a majority of the market in China, the fact that a lot of people use that, it makes the switching opportunity even greater.feedback

Aug 02 2017 - IPhone

We were very encouraged by the results this quarter. We improved as we thought we would from the previous quarters a little more than I thought we would.feedback

Aug 02 2017 - China

We believe in engaging with governments even when we disagree. This particular case, we're hopeful that over time the restrictions we're seeing are lessened, because innovation really requires freedom to collaborate and communicate.feedback

Aug 02 2017 - Amazon

We would obviously rather not remove the apps, but like we do in other countries we follow the law wherever we do business. We're hopeful that over time the restrictions we're seeing are lessened, because innovation really requires freedom to collaborate and communicate.feedback

Aug 01 2017 - Artificial Intelligence

In terms of the autonomous systems, what we've said is we are very focused on autonomous systems from a core technology point of view. We do have a large project going and are making a big investment in this. From our point of view, autonomy is sort of the mother of all AI projects, and the autonomous systems can be used in a variety of ways, and a vehicle is only one. But there are many different areas of it, and I don't want to go any further with that.feedback

Aug 01 2017 - IPhone

The smart phone is becoming even more important to people because it's going across so much of your life and you can tell by some of the things we did at WWDC that that will only continue. And with things like AR… I think it becomes even more essential than it currently is. I know it's hard to believe, but I think that's the case.feedback

Aug 01 2017 - IPad

With revenue up 7pc year-over-year, we're happy to report our third consecutive quarter of accelerating growth and an all-time quarterly record for Services revenue.feedback

Aug 01 2017 - IPad

If you look at iPad, iPad was up 15% year on year. The approach we've had from a product point of view, of bifurcating iPad and iPad Pro, is really resonating with our users. The iPad launch that we did at the end of March and the iPad Pro announcement from June both were received extremely well and gave us the best compare on iPad that we've in many many quarters.feedback

Jul 28 2017

I regard it as a big idea like the smartphone.feedback

Jul 26 2017 - LGBT

We are indebted to all who serve. Discrimination against anyone holds everyone back.feedback

Jul 19 2017 - China

We continue to be very enthusiastic about our opportunity in China. Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team.feedback

Jul 19 2017 - China

Apple is strongly committed to invest and grow in China. We look forward to making even greater contributions under her leadership.feedback

Jul 13 2017

Nothing like the App Store existed before, and it has fundamentally changed the world.feedback

Jul 06 2017 - IPhone

And so we don't think that's right, and so we're taking a principled stand on it.feedback

Jun 29 2017

There are times in our lives when the careful consideration of cost and benefits just doesn't seem like the right way to make a decision.feedback

Jun 27 2017

Coding, should be a requirement in every public school.feedback

Jun 26 2017 - Cisco

The thinking we share here is that if your enterprise or company is using Cisco and Apple, the combination of these should make that (cyber-security) insurance cost significantly less. This is something we're going to spend some energy on. You should reap that benefit.feedback

Jun 26 2017

We have a ton of energy going into the country on a number of fronts. We believe, particularly now that the 4G infrastructure is going in the country and it's continuing to be expanded, there is a huge opportunity for Apple there.feedback

Jun 25 2017 - Driverless cars

We're focusing on autonomous systems. Clearly one purpose of autonomous systems is self-driving cars. There are others. We sort of see it as the mother of all AI projects.feedback

Jun 20 2017 - Trump Presidency

The U.S. should have the most modern government in the world. Today it doesn't.feedback

Jun 18 2017 - IPad

They will start using it and conclude they no longer need to use anything else, other than their phones.feedback

Jun 13 2017 - Driverless cars

And we sort of see it as the mother of all AI projects. It's probably one of the most difficult AI projects actually to work on and so autonomy is something that's incredibly exciting for us, but we'll see where it takes us.feedback

Jun 09 2017

Don't let that noise knock you off course. Don't get caught up in the trivial aspects of life. Don't listen to trolls, and don't become one. Measure impact in humanity; not in the likes, but the lives you touch and the people you serve.feedback

Jun 09 2017 - Artificial Intelligence

I'm not worried about artificial intelligence giving computers the ability to think like humans. I'm more concerned about people thinking like computers, without values or compassion, without concern for consequence.feedback

Jun 09 2017

Technology is capable of doing great things, but it doesn't want to do great things. It doesn't want anything. That part takes all of us.feedback

Jun 09 2017

Apple stands at the intersection of liberal arts and technology, and we're proud to have many outstanding MIT graduates on our team. We believe deeply that technology can be a powerful force for good, and I'm looking forward to speaking to the Class of 2017 as they look ahead to making their own mark on the world.feedback

Jun 09 2017 - Women

Don't work for money ... You'll never be happy. You have to find the intersection of doing something you're passionate about and at the same time something that is in the service of other people.feedback

Jun 09 2017

Whatever you do in your life, and whatever we do at Apple, we must infuse it with the humanity that we are born with. That responsibility is immense. But so is the opportunity.feedback

Jun 09 2017

When you keep people at the center of what you do, it can impact.feedback

Jun 09 2017 - Twitter

I can tell college students are behind it because most of the tweets happen at 3 a.m.feedback

Jun 05 2017 - Trump Presidency

I think he did listen to me. He didn't decide what I wanted him to decide. And I think he decided wrong. I think it's not in the best interest of the United States, what he decided. For us it's not about being first, it's about being the best. And giving the users an experience that delights them every time. So we don't let the impatience result in shipping something that's just not great.feedback

Jun 05 2017 - Trump Presidency

It wasn't about not wanting to advise on something where I thought that we could help or we had a point of view that should be heard. I'm doing the latter. I can't imagine a situation where I wouldn't do the latter, because I think it's in the best interest of America to do it, and I am first and foremost an American.feedback

Jun 05 2017

We've been pushing the boundary of iPads, and today, we're going to push them further than we ever have before.feedback

Jun 02 2017 - Clean energy

I spoke with President Trump on Tuesday and tried to persuade him to keep the U.S. in the agreement. But it wasn't enough. We power nearly all of our operations with renewable energy, which we believe is an example of something that's good for our planet and makes good business sense as well.feedback

Jun 02 2017 - Climate change

Decision to withdraw from the #ParisAgreeement was wrong for our planet. Apple is committed to fight climate change and we will never waver. I spoke with President Trump on Tuesday and tried to persuade him to keep the US in the agreement. But it wasn't enough.feedback

May 18 2017

It's mentally anguishing to stick yourself many times a day to check your blood sugar. There is lots of hope out there that if someone has constant knowledge of what they're eating, they can instantly know what causes the response... and that they can adjust well before they become diabetic.feedback

May 18 2017

I've been wearing a continuous glucose monitor for a few weeks. I just took it off before coming on this trip. This is an area where I'm very excited about Apple's contribution.feedback

May 15 2017

The administration ... they're really getting this and want to bring this back and I hope that that comes to pass.feedback

May 12 2017

And there is opportunity to do work that is infused with moral purpose. You don't have to choose between doing good and doing well. It's a false choice, today more than ever.feedback

May 12 2017 - Human Rights

One of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation. When I think of civil liberties, I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.feedback

May 12 2017

Companies have to communicate to consumers about what they are selling and they have to do it in a way that incorporate the whole of their footprint not just one piece of it that they are looking good. If you have enough companies that begin to do this, then consumers will vote with their dollars.feedback

May 12 2017 - Human Rights

But at the end of the day, we're going to fight the good fight not only for our customers but for the country. We're in this bizarre position where we're defending the civil liberties of the country against the government. Who would have ever thought this would happen?feedback

May 12 2017

Your values matter. They are your North Star. And work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that. We'll continue to fight for our values, and I believe that any CEO of this incredible company, regardless of race, gender, or sexual orientation, would do the same. And I will personally continue to advocate for equality for all people until my toes point up.feedback

May 12 2017 - Homosexuality

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.feedback

May 06 2017

We had a great quarter. If you get into the numbers just a little bit for a few minutes, the Mac grew 14 percent. This is huge. Services continued this really fast growth. It grew 18 percent year on year and we continue to be on target to be a Fortune 100 company this year with our services business. The Watch almost doubled year on year.feedback

May 06 2017

No, I wouldn't say that, because I feel that we were in supply-demand balance at the beginning of the quarter.feedback

May 06 2017

If you sell globally, you earn money globally. If you earn money globally, you can't bring it back into the United States unless you pay 35 percent plus your state tax. You look at this and you go, This is kind of bizarre.' You want people to use this money in the United States to invest more.feedback

May 04 2017

We are in a good position, but an unusual one. Our good position is we can borrow. And so to invest in the United States, we have to borrow. This doesn't make sense on a broad basis, and so I think the administration you saw that they're really getting this, and want to bring this back. And I hope that that comes to pass.feedback

May 04 2017

And so if you look at job creation in particular, we've now created two million jobs in America.feedback

May 04 2017

I love it. You know, there's no bigger privilege in the world than to work at this company at this moment in time. And to be able to work with all the great people I get to work with every day.feedback

May 04 2017

You know, a lot of people ask me, Do you think it's a company's job to create jobs?' and my response is a company should have values because a company is a collection of people. And people should have values, so by extension, a company should. Two million. We ask ourselves, How can we increase it further? How can we create even more? We're not satisfied with just two million. And so you can bet we're going to be hiring thousands of employees in the future.feedback

May 04 2017

These are folks from really small businesses, a party of one, to larger companies, and they're writing apps that change the world. We actually spent over $50 billion last year in this country. I mean, this is incredible. We're not satisfied with just two million. And so you can bet we're going to be hiring thousands of employees in the future.feedback

May 04 2017

It's $1 billion of our U.S. money ... but yeah, we're really proud to do it. And by doing that, we can be the ripple in the pond. Because if we can create many manufacturing jobs around, those manufacturing jobs create more jobs around them because you have a service industry that builds up around them.feedback

May 04 2017 - IPad

We buy a lot from U.S. suppliers, and this includes things like we manufacture here, our suppliers manufacture here. Corning is an example of this. We buy the glass from iPhone and iPad from Corning. But there's many other examples. We buy adhesives from 3M. 3M manufactures in my home state of Alabama and many other places as well. And so we actually spent over $50 billion last year in this country.feedback

May 04 2017

To invest in the United States, we have to borrow. This doesn't make sense on a broad basis. So I think the administration, you saw they're really getting this and want to bring this (cash) back. And I hope that comes to pass.feedback

May 04 2017 - IPhone

You know, I didn't really worry about what people were saying then because I care very much about our users, and I strongly believe that if they're happy over the long term, other things will take care of itself. And so we had a lot of confidence and it's good to be here today. But we don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long term shareholder value, but not the short term kind of stuff.feedback

May 03 2017

We're announcing it today. So you're the first person I'm telling. Well, not the first person because we've talked to a company that we're going to invest in already. By doing that, we can be the ripple in the pond. Because if we can create many manufacturing jobs around, those manufacturing jobs create more jobs around them because you have a service industry that builds up around them.feedback

May 03 2017 - Iphone 7

It's that there are more rumors floating and more press articles and mentions of new things, and when that happens, a percentage of people delay. That probably affects us more in China than other places because there's a tendency there to buy the latest thing, although I have to say, the [iPhone] 7 Plus has done extraordinarily well there.feedback

May 03 2017 - IPhone

When I back up from China, what I see is the Mac business grew 20 percent. You know, this is extraordinary. The Watch grew nicely. Services is just on a tear there. Chinese developers have really done a great job of delivering apps that people really want there. And so there's a whole set of things that's going well. It's so incredibly popular, so much more popular than we planned. We didn't grow in China, but we did remarkably better than we did over the second half of last year, which is what we expected, and it's what we delivered. And we feel that we'll do even better this quarter.feedback

May 03 2017 - IPhone

Services are on a tear. Chinese developers have done a great job delivering apps people really want. There are a whole set of things that are going really well, we just have to get them all together.feedback

May 03 2017 - IPhone

When we combine Apple Watch, AirPods, and Beats headphones, our revenue from wearable products in the last four quarters was the size of a Fortune 500 company.feedback

May 03 2017 - IPhone

First half (2017) revenue was down 13 percent year-over-year, about a third which was attributable to FX (foreign exchange). That's in contrast to a 32 percent revenue decline in the second half of last year. Our March quarter results were in line with our expectations and similar to the year over year performance we experienced in the December quarter. We continue to be very enthusiastic about our opportunity in China.feedback

May 03 2017 - Iphone 7

One of the things that we did not get right was the mix between the iPhone 7 and the iPhone 7 Plus. The demand was much stronger for the 7 Plus than we had predicted, and so it took us a little while to adjust all the way back through the supply chain and to bring iPhone 7 Plus into balance, which occurred this past quarter.feedback

May 03 2017 - IPhone

We had extremely strong services growth during the quarter in China.feedback

May 02 2017 - IPhone

We are having significant growth rates beyond what we ever dreamed of.feedback

May 02 2017

In services, the App Store was up 40 percent, and our developer community is growing by over 20 percent. There is a lot of momentum. If you add up the number of subscriptions across Apple-branded services and third-party, we have over 165 million paid subscriptions. We are on target to hit the first milestone for it to be the size of a Fortune 100 company.feedback

May 02 2017 - IPhone

We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus.feedback

May 01 2017

We've said at 40 percent, we're not going to bring it back until there's a fair rate.feedback

May 01 2017

I think it would be good for the country and good for Apple.feedback

Apr 25 2017

In terms of original content, we have put our toe in the water doing some original content for Apple Music, and that will be rolling out through the year. We are learning from that, and we'll go from there.feedback

Apr 24 2017 - Uber

I've heard you've been breaking some of our rules.feedback

Apr 20 2017

By analyzing commuter patterns the way oceanographers track the tides, Didi may help traffic jams go the way of the flip phone.feedback

Apr 19 2017 - Facebook

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time.feedback

Apr 14 2017 - Driverless cars

We are always looking at new things, and the car space in general is an area that it's clear that there are a lot of technologies that will either become available or will be able to revolutionize the car experience.feedback

Apr 09 2017

I don't think we'd be talking about Vimy right now if the monument had not been built there. At the same time, I don't think we should downplay the battle.feedback

Apr 07 2017 - Homosexuality

I think the U.S. will lose its leadership in technology if this doesn't change. The impatient side says we're not moving fast enough. Everyone deserves the same human rights. I don't hear anybody asking for special rights – just the same rights. I think that's true not only in the gay community but many other communities as well.feedback

Apr 03 2017

His thinking was so pure. He wasn't trying to maximize his wealth, or anything else.feedback

Mar 26 2017 - WhatsApp

The implications of the government's demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone's device to capture their data.feedback

Mar 26 2017

Any backdoor is a backdoor for everyone. Everybody wants to crack down on terrorists. Everybody wants to be secure. The question is how. Opening a backdoor can have very dire consequences.feedback

Mar 21 2017 - IPad

We've got some exciting things coming on iPad and I'm optimistic about where things are headed.feedback

Mar 18 2017

I think it's important that China continues to open itself and widens the door if you will. The reality is countries that are closed, that isolate themselves, it's not good for their people.feedback

Mar 16 2017 - IPhone

I sort of view India as where China was seven to 10 years ago from that point of view. I think there's a really great opportunity there.feedback

Feb 28 2017

We know that this company could never have thrived somewhere else, we love this country.feedback

Feb 28 2017 - IPhone

All of these are essential to Apple's growth.feedback

Feb 27 2017

It's somewhat like buying a sofa, and you charge somebody a different price depending upon the price of the house that it goes into.feedback

Feb 23 2017

IPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.feedback

Feb 11 2017

We need the modern version of the public service announcement campaign. It can be done quickly if there is a will.feedback

Feb 10 2017

"It has to be ingrained in the schools, it has to be ingrained in the public". "There has to be a massive campaign. We have to think through every demographic". "We need the modern version of a public service announcement campaign. It can be done quickly if there is a will". "The outcome of that is that truthful, reliable, non-sensational, deep news outlets will win,". "It's almost as if a new course is required for the modern kid, for the digital kid.".feedback

Feb 10 2017

The person who has influenced me the most in life is Steve by far. He also, more than any individual I have ever met, had a clear pecking order in his life. And he knew he couldn't do very many things and so it was family, Apple, Pixar, and very little else.feedback

Feb 10 2017

I learned a lot from him, not only about being a CEO, but about ways to conduct your life.feedback

Feb 10 2017 - Travel ban

He had a focus that was unlike any other.feedback

Feb 09 2017

In today's environment, the world is full of cynics and you have to tune them out. Because if not, they become a cancer in your mind, in your thinking and you begin thinking that you can't or that life is negative.feedback

Feb 09 2017

Even if you have friends next to you that are constantly cynics, you have to tune them out, too. Because if you are around it all the time, you will begin to believe and that's not good.feedback

Feb 09 2017

The truth is, it may not seem like it all the time, but there has never been a better time to be alive than today. It is the best time ... The best time to be graduating, the best time to be in school … it's truly the best time.feedback

Feb 09 2017 - IPhone

My advice to all of you is, don't work for money – it will wear out fast, or you'll never make enough and you will never be happy, one or the other.feedback

Feb 09 2017

The world is going through an enormous change. We used to watch three or four people tell us the news, and generally speaking most of us trusted that … now you are growing up in an environment where everyone is telling you the news and everyone is trying to influence your opinion on something. Generally society hasn't moved as fast as technology has … so all of us have been put in a position to make sure that when we hear something we automatically take it as our opinion that we think through the different views on it and unfortunately make sure it is accurate as well.feedback

Feb 09 2017

Designers historically, and many still do, carry sketchbooks … because they don't know when they're going to have inspiration. And when they have it, you want your tool there … With Apple Pencil, you have the best of all worlds. Because unlike a sketch that you have to do many times to try out many different looks, whether it's colors or specific lines, etc, with the Apple Pencil, you can quickly try out any number of designs.feedback

Feb 09 2017

Steve's DNA will always be the core of Apple. Steve is deeply embedded in the company. We celebrate him and we celebrate his philosophy. His philosophy … will be at Apple 100 years from now …The philosophy is sort of passed down with every generation … so yes, he's very much at Apple. The truth is Steve did hate styluses. But if you have ever used the Apple Pencil, the Apple Pencil is the furthest thing from a stylus that has ever existed.feedback

Feb 09 2017 - Immigration

If we stand and say nothing, it's as if we're agreeing. Apple would not exist without immigration. This is a huge issue for us … we stand up, we don't sit in silence. Steve was the son of an immigrant. Our company has immigrants in it that are key to the innovation of our company. Our company depends on diversity … diversity of thought, and people generally have diverse views … it's the tapestry of getting people with all different backgrounds and all different point of views that are able to create the best products.feedback

Feb 07 2017

This is not a hobby.feedback

Feb 03 2017

I feel really good about how we're doing [in India]. We are in discussions on a number of things, including retail stores, and fully intend to invest significantly in the country and believe it's a great place to be.feedback

Feb 01 2017 - IPhone

We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch.feedback

Feb 01 2017 - Demonetization

We are in discussions on a number of things, including retail stores, and fully intend to invest significantly in the country and believe it's a great place to be.feedback

Feb 01 2017

More than any country in the world, this country is strong because of our immigrant background and our capacity and ability as people to welcome people from all kinds of backgrounds. That's what makes us special. We ought to pause and really think deeply through that.feedback

Jan 31 2017

We feel great about this momentum, and our goal is to double the size of the services business in the next four years.feedback

Jan 31 2017

We need more jobs. Everyone needs to do their fair share. We can do that without trade wars.feedback

Jan 31 2017

The border tax would hit the middle-class consumer. The U.S. and China need each other. The world needs the U.S. and China to win.feedback

Jan 31 2017 - Iphone 7

Looking forward, the response to the iPhone 7 and 7 Plus has been very positive. It's very hard to gauge demand, as you know, when you're selling everything you're making. So we'll find out more through the quarter, but we're confident enough to give you guys guidance that we're returning to growth this quarter, which obviously feels very good for us.feedback

Jan 30 2017

Apple would not exist without immigration.feedback

Jan 28 2017 - Immigration

We have reached out to the White House to explain the negative effect on our coworkers and our company.feedback

Jan 25 2017

One day, this is my prediction, we will look back and we will wonder: how can I ever have gone without the Watch? Because the holy grail of the watch is being able to monitor more and more of what's going on in the body. It's not technologically possible to do it today to the extent that we can imagine, but it will be.feedback

Dec 28 2016

I'm just here with my nephew, enjoying a couple of days in New York. I love it. I wanted him to see what you guys do for a living.feedback

Dec 20 2016

We have great desktops in our roadmap. Nobody should worry about that.feedback

Dec 20 2016

And we engage when we agree and we engage when we disagree. I think it's very important to do that because you don't change things by just yelling. You change things by showing everyone why your way is the best. In many ways, it's a debate of ideas.feedback

Dec 19 2016

(Vestager) is arguing that the base on which we should pay taxes in Ireland is essentially all the profits we generate outside the United States ... in a place that doesn't do any engineering, doesn't generate any intellectual property for us.feedback

Dec 06 2016

Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch.feedback

Nov 30 2016 - Human Rights

Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that.feedback

Nov 30 2016

Whether you want to donate or just learn about the issue, we wanted there to be something for everyone.feedback

Nov 30 2016

There's still way too many people dying of AIDS, still too many kids being born with HIV, and so we are continuing to press really hard.feedback

Nov 30 2016

When we put ourselves into something, it's worth a lot more than just money.feedback

Oct 31 2016

I would confirm that television has intense interest with me and many other people here. In terms of owning content and creating content, we have started focusing on some original content ... we've got a few things going there. I think it's a good opportunity for us. It is an area that we're focused on.feedback

Oct 27 2016 - MacBook

The Mac is more than a product to us. It's a testament to everything we do and everything we create at Apple.feedback

Oct 27 2016 - MacBook

This week happens to be a huge week in the history of the Mac, and the history of Apple.feedback

Oct 27 2016 - MacBook

Our developers now have access to the biggest screen in your home, and in just a year, we now have 8,000 apps. New games keep coming.feedback

Oct 26 2016

I think it's clear that the population of India will exceed China sometime in probably the next decade or so, maybe less than that. There's going to be a lot of people there and a lot of people in the middle class that will really want a smartphone, and I think we can compete well for some percentage of those.feedback

Oct 26 2016 - IPhone

Our iPhone sales in India were up over 50 percent in fiscal 2016 compared to the prior year, and we believe we're just beginning to scratch the surface of this large and growing market opportunity.feedback

Oct 26 2016 - IPhone

We have the strongest product pipeline we've ever had.feedback

Oct 25 2016

From a longer-term point of view, out of the 90-day clocks and so-forth, we are very bullish on China. We continue to see a middle class that's booming there. There might be some sort of a new normal in the economy. But a new normal there is still a good growth rate.feedback

Oct 25 2016 - Iphone 7

We couldn't be more excited about the customer response to the iPhone 7 and the iPhone 7 Plus.feedback

Oct 14 2016

And so you want the technology to encourage that.feedback

Oct 07 2016

It doesn't bother us that we are second, third, fourth, or fifth if we still have the best. We don't feel embarrassed because it took us longer to get it right.feedback

Oct 07 2016

You should never ever base success or failure on hitting all three of those in my view. So as an entrepreneur, I would encourage you to pick one. And then go for it. Whatever it is.feedback

Oct 05 2016

Do great work, and have faith that those things will add up and lead you on a journey that will be a most incredible journey.feedback

Oct 05 2016

And it was the best decision I ever made.feedback

Oct 05 2016

I never dreamed of being the CEO of Apple is the truth. I never thought it possible.feedback

Oct 05 2016

If you have faith that whatever you are doing today – [even if] you are not sure necessarily what it will become tomorrow – but eventually if you have faith, something great will happen.feedback

Oct 03 2016

We look for people who are curious because, many times, you don't really know what to do, but you are curious enough to start pulling the string to see where it takes you.feedback

Oct 03 2016

We look for wicked smart people.feedback

Oct 03 2016

We look for people that are very collaborative because nobody – even somebody who has an S on their chest and a cape on their back – can do everything alone. So we look for people that believe that by working with others they can amplify what they do.feedback

Oct 03 2016

We look for people who won't accept the status quo, people who aren't satisfied with the way things are, that really want to change the world and sort of put all of themselves into doing it.feedback

Sep 28 2016 - Deloitte

What's needed now is more of a focus on transforming the enterprise and helping businesses identify which areas have the highest either return on investment or highest impact on customer satisfaction. Deloitte is well positioned for this.feedback

Sep 28 2016 - Deloitte

The momentum is significant, and we see this as a very important growth vector.feedback

Sep 28 2016 - Deloitte

It's a healthy number and it's an incredibly great growth rate.feedback

Sep 27 2016 - IPhone

We look forward to opening retail stores in India down the road. We see huge potential for that vibrant country.feedback

Sep 10 2016 - Driverless cars

Do you remember when you were a kid, and Christmas Eve, it was so exciting, you weren't sure what was going to be downstairs? Well, it's going to be Christmas Eve for a while.feedback

Sep 08 2016 - Iphone 7

This is iPhone 7. It has a gorgeous new design.feedback

Sep 01 2016

We paid 400 (million dollars) to Ireland, we paid 400 to the U.S. and we provisioned several billion dollars for the U.S. for payment as soon as we repatriate it and right now I forecast that repatriation to occur next year.feedback

Sep 01 2016

What I feel strongly about is that this decision was politically based, of that I'm very confident. There is no reason for it in fact or in law.feedback

Sep 01 2016

No one did anything wrong here and we need to stand together. Ireland is being picked on and this is unacceptable.feedback

Sep 01 2016

They just picked a number from I don't know where.feedback

Sep 01 2016

I think that Apple was targeted here. And I think that (anti-U.S. sentiment) is one reason why we could have been targeted.feedback

Sep 01 2016

I think it's a desire to reallocate taxes that should be paid in the US to the EU.feedback

Sep 01 2016

We paid 400 (million dollars) to Ireland (in 2014), we paid 400 to the U.S. and we provisioned several billion dollars for the U.S. for payment as soon as we repatriate it and right now I forecast that repatriation to occur next year.feedback

Aug 30 2016

Apple is committed to investing in Ireland, he noted in a letter that "the most profound and harmful effect of this ruling will be on investment and job creation in Europe.feedback

Aug 30 2016 - European Commission

We now find ourselves in the unusual position of being ordered to retroactively pay additional taxes to a government that says we don't owe them any more than we've already paid.feedback

Aug 30 2016

In Ireland and in every country where we operate, follows the law and we pay all the taxes we owe.feedback

Aug 30 2016 - European Commission

The European Commission has launched an effort to rewrite Apple's history in Europe, ignore Ireland's tax laws and upend the international tax system in the process. The opinion issued on August 30th alleges that Ireland gave Apple a special deal on our taxes.feedback

Aug 24 2016

The prediction of Siri is going way up.feedback

Aug 15 2016

When I was going through [the question of] what should we do on returning cash to shareholders, I thought who could really give us great advice here? Who wouldn't have a bias? So I called up Warren Buffett. I thought he's the natural person.feedback

Aug 15 2016

I've never testified in front of Congress before. I looked back to say who's done this before? I knew Lloyd and thought he'd be honest with me. I called up President Clinton. He knows a lot about the politics. I think it's incumbent on a CEO to not just listen to points of view but to actually solicit them. Because I think, if not, you quickly become insular. And you're sort of living in the echo chamber.feedback

Aug 14 2016

When we bring it back, we will pay 35 percent federal tax and then a weighted average across the states that we're in, which is about 5 percent, so think of it as 40 percent. We've said at 40 percent, we're not going to bring it back until there's a fair rate. There's no debate about it.feedback

Aug 05 2016

We're not here for a quarter, or two quarters, or the next year, or the next year. We're here for a thousand years.feedback

Aug 05 2016

In India, carriers in general sell virtually no phones and it is out in retail – and retail is many, many different small shops.feedback

Jul 27 2016 - Pokemon

We have been and continue to invest a lot in this. We are high on AR for the long run.feedback

Jul 27 2016 - Pokemon

AI makes it more and more important, as the phone becomes your assistant. In terms of AR [augmented reality] and the Pokemon phenomenon, it's incredible what has happened there.feedback

Jul 26 2016 - IPhone

It is very clear that there are some signs of economic slowdown in China, and we will have to work through them.feedback

Jul 26 2016 - IPhone

At its launch, we said the addition of the iPhone SE to the iPhone line-up placed us in a better position to meet the needs of customers who love a four-inch phone, and to attract even more customers to our ecosystem. In both cases, that strategy is working.feedback

Jul 26 2016 - IPhone

During the past quarter, I visited China and India. And I am very encouraged about my growth prospects in those countries. We remain very optimistic about the long-term opportunities in greater China.feedback

Jul 26 2016 - IPad

We had a very successful launch of iPhone SE.feedback

May 13 2016

That is what we do today in the car business, so we will have to see what the future holds. (The deal) reflects our excitement about their growing business ... and also our continued confidence in the long term in China's economy.feedback

May 03 2016

That was a bridge we thought we shouldn't cross that was not good for America, and so we stood up … I think when you are approached like this you have to stand up for what you believe in.feedback

May 03 2016

All of these things excite me because they are bringing out the best in people. And we are about empowering people.feedback

May 03 2016

I think government in general has gotten quite dysfunctional in the U.S. and in some other countries as well.feedback

May 03 2016

We produce products that give the people ability to do things that they couldn't do before. And in doing so, we helped change things.feedback

May 02 2016

People love our products. They love using our services. All of this, to me, equals great opportunity, Now, your viewers have to decide what they want to do, obviously, but this is how I feel, and that is what I can attest to.feedback

May 02 2016

That's really important, because what that says is, the market doesn't need to be growing hugely for Apple to grow.feedback

May 02 2016

The most important thing is that customers love our products. That is the most important thing for the long term of Apple.feedback

Apr 29 2016

I don't think it's the price point. I think it's my opinion about what is happening with China. I think the stock is very cheap on a multiple basis. China could be a shadow for it, and we have to look at that.feedback

Apr 26 2016 - IPhone

The future of Apple is very bright.feedback

Apr 26 2016

Beyond the short-term volatility, we remain very confident about the long-term potential about the China market and the large opportunities ahead of us, and we are maintaining our investment plans. he does not "subscribe to the doom and gloom kind of predictions.feedback

Apr 26 2016

The vast majority of the weakness sits in Hong Kong. The Hong Kong dollar being pegged to the U.S. dollar, and therefore it carries the burden of strength of U.S. dollar. And that has driven tourism, trade and international shopping down significantly compared to what it was in the year ago.feedback

Feb 26 2016

If we knew a way to get the information on the phone that we have not already given, if we knew a way to do this that would not expose hundreds of millions of other people to issues we would obviously use it.feedback

Feb 26 2016 - IPhone

To place a back door in the iphone, we believe it does put hundreds of millions of customers at risk.feedback

Feb 25 2016

The only way to get information, at least currently the only way we know, would be to write a piece of software that we view as sort of the software equivalent of cancer.feedback

Feb 23 2016 - Human Rights

This case is about much more than a single phone or a single investigation.feedback

Feb 18 2016

The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a back door. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control.feedback

Feb 17 2016

We have no sympathy for terrorists.feedback

Feb 17 2016

Once the information is known, or a way to bypass the code is revealed, the encryption can be defeated by anyone with that knowledge.feedback

Jan 27 2016

I see the demographics there also being incredibly great for a consumer brand, and for people that really want the best product. We have been putting increasingly more energy in India.feedback

Jan 26 2016

Apple remains "very bullish on China" and does not "subscribe to the doom and gloom kind of predictions.feedback

Jan 26 2016

Apple began to see "some signs of economic softness" in its Greater China region earlier this month.feedback

Jan 26 2016

Revenue in the region grew 14 percent over the prior year, 47 percent sequentially, and 17 percent year-over-year in constant currency.feedback

Jan 26 2016

It sold 74.8 million iPhones in its fiscal first quarter, ended Dec. 26, the first full quarter of sales of the iPhone 6S and 6S Plus.feedback

Jan 26 2016

Despite the economic challenges all over the world, Apple remains incredibly strong.feedback

Jan 21 2016

Europe is home to some of the most creative developers in the world.feedback

Feb 14 2015

If those of us in positions of responsibility fail to do everything in our power to protect the right to privacy, we risk far more than money … we risk our way of life.feedback

Oct 30 2014 - Homosexuality

He is proud to be gay and that it was 'among the greatest gifts God has given me.feedback

Oct 30 2014 - Homosexuality

We pave the sunlit path toward justice together, brick by brick. This is my brick.feedback

Oct 30 2014 - Homosexuality

I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.feedback

Sep 18 2014 - IPhone

We don't 'monetise' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better.feedback

Oct 29 2013

We obviously want to do better.feedback

Jul 02 2013

There's nothing that's going to convince a kid who has never worn glasses or a band or a watch to wear one, or at least I haven't seen it.feedback

Jun 13 2013

We haven't so far. That doesn't shut off the future.feedback

May 21 2013

This reform should be revenue neutral, eliminate all corporate tax expenditures, lower corporate income tax rates and implement a reasonable tax on foreign earnings that allows the free flow of capital back to the United States.feedback

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