Tom Harrison

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Last quote by Tom Harrison

We have no ambition to be the richest, most irrelevant sport in this country.feedback
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May 17 2017
We found 12 articles in which Tom Harrison said something. The most recent Tom Harrison’s quote is: “The fact it went global has been completely unexpected but brilliant. I think I've started to smell a bit like a gorilla.”. In addition, all sources we refer have quoted Tom Harrison 36 times. On this page, you will find all of Tom Harrison’s quotes organized by date and topic.
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Tom Harrison quotes

We accept we're asking them to step back and offer us their players for a month of the season. That is difficult. But what we've tried to say is that the deal they get out of that is increased financial sustainability, a strong future for all 18 first-class counties and a strong link to participation. It's all about future-proofing our game.feedback

Test cricket is our staple and is something we feel incredibly strongly about. We don't see the audiences for Test cricket being impacted by the new T20. This is a fantastic opportunity for us to create something that appeals to an entirely new audience.feedback

We can be more relevant to children. We need to focus on that market because the return on investment in attracting a five- to eight‑year‑old into the game, as a player or simply being a lifelong follower, is enormous.feedback

The England teams are very clear that part of their responsibility in playing this bold and brave cricket – this commitment to playing an exciting formula of cricket every time they go on the park – is linked to this.feedback

The last time we went to market, we did not have international T20 as a product which was really packaged in a way that excited broadcasters. We've got the new T20 tournament, which is designed to grow the sport in this country. And that will excite broadcasters. It is exciting broadcasters. The advantages that being an Olympic sport bring to the desire to globalise cricket is an important one. If you want to talk about expansions into markets such as the US, China and America, it is going to be a lot easier if you are an Olympic sport.feedback

Joe Root and [one-day and Twenty20 captain] Eoin Morgan understand their responsibility to be playing exciting cricket for future generations to connect with and for fans of the game to get behind us. It's a very deliberate strategy. It doesn't work every time you go out on the park. But we understand that it's more likely you're going to be forgiven for having a bad day if you're doing everything to try to win a game, as opposed to not trying to lose it, which is a very key difference in positioning.feedback

It doesn't have universal support at the moment. There are complications for world cricket with it but nothing, in my opinion, that can't be catered for.feedback

We know that we've got a relevance issue with five to eight year-olds at the moment, as many sports do. We know that we've got a sport which can appeal to these audiences if we position it correctly and we deliver experiences that makes sense to parents and makes sense to kids.feedback

We're in a competitive world now. The reason why T20 blows other ratings out of the park on television and attendances – and this is not just in the UK, this is around the world – is because people want to watch. They know they're going to go there and see some dramatic cricket, they're going to see some amazing skill. We're trying to connect everything we do with this new audience that we're trying to attract to the game.feedback

It would be an amazing statement to have 55,000 to 60,000 people in a ground in the UK watching World Cup cricket. It has the right dimensions to play meaningful cricket and there not a lot of other stadiums around the country have got the capacity to fit the boundaries in. We will have to tweak the orientation of the ground slightly. There are minimum boundaries that we have to deliver.feedback

It would be an amazing statement – 60,000 people in a ground in the UK watching World Cup cricket. It's making a statement about what cricket means in this country. Blast has been very successful for local audiences in grounds on Thursday and Friday evenings. We will be creating a very different experience built around family entertainment and built around mum and dad feeling comfortable bringing the children down. It will run during weekends in the school holidays and we've positioned it deliberately because of that.feedback

It's the right time to put cricket at the forefront of a child's experience. It's about winning the battle of the playground. We know that this age is crucial in a child deciding what they want to do in their spare time and in the past [learning cricket] has been a frustrating experience. It has been very much a case of 'turn up in your whites and sit at third man for an hour.feedback

The young positioning is right for cricket and it's right for media partners. If you can get young people involved it's a different conversation. We don't want to have a question mark about being relevant.feedback

I think it will be incredibly different. It will feature the best players in the world, delivering 'appointment to view' [must-see TV] on a regular basis, and crucially you're targeting a new audience, delivered through new brands that connect with them in a different way. We've seen what's happened elsewhere in the world and we've got our own take on how we get that done.feedback

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