Zhou Changqing

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Last quote by Zhou Changqing

I have been to Marks and Spencer in London and you could tell they have a very stable market of middle class consumers in the UK which they know very well. But in China, they have focused too broadly on consumers at every social level, without really targeting anyone in particular. You just have to compare this to Ikea, who rapidly change their marketing strategy to meet their ideal market in China. Chinese people love Ikea . They spend a day out at their stores - and even have a sleep!
Mar 14 2017
We found 1 article in which Zhou Changqing said something. The most recent Zhou Changqing’s quote is: “I have been to Marks and Spencer in London and you could tell they have a very stable market of middle class consumers in the UK which they know very well. But in China, they have focused too broadly on consumers at every social level, without really targeting anyone in particular. You just have to compare this to Ikea, who rapidly change their marketing strategy to meet their ideal market in China. Chinese people love Ikea . They spend a day out at their stores - and even have a sleep!”. In addition, all sources we refer have quoted Zhou Changqing 1 time. On this page, you will find all of Zhou Changqing’s quotes organized by date and topic.
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This webpage has been created by a robot: errors and absent quotes cannot be totally avoided