Last quote about MIPTV
All quotes about MIPTV
If you take their engagement and put it into a more productive space like education or the arts, they're going to be involved in that, they're going to be engaged.
We cannot develop a project with only tv in mind or we would be stillborn.
Firstly we use two cameras instead of one, which are for preference beside each other, the same distance apart as your eyes. So it's quite a complex calculation. And from an artistic point of view it is true that the choice of script and of images isn't exactly the same. I mean for example we always try to find shots which will magnify the 3D effect and really emphasize it.
You have to go out there and make content native to the device of your audience. [A smartphone] is not a shrunk-down television.
An audience changes the channel when their show is over. A fanbase shares, it comments, it curates, it creates.
Our audience can chat with our host and influencers, and be part of the show. That's something unique to online audiences.
This year's MIPCOM was a record-breaking edition.
A Sundance producer from the US said to me yesterday that great content is now produced from all around the world. So our catch phrase for this year's MIP 'the quest for original content' couldn't ring more true.