Last quote about Nintendo
All quotes about Nintendo
Really the goal with the Nintendo Switch is to reach as broad an audience as possible.
I'm predicting Nintendo is going to be viewed in retrospect at the end of the year as 'Back in the game,'.
Every toy back in those days had its own cartoon attached to it. It was a means to an end for the marketing company. It was way before games were revered the way they are now. We just sat down and wrote fun little stories so they could involve as many Nintendo characters as possible.
I think the concept alone is a game changer. The Switch is a clear reflection of Nintendo's background as a toy maker.
In the sense, where the games may not necessarily look the prettiest, they may not always have the most powerful consoles but where they position themselves differently is the way you play games.
I'm predicting Nintendo is going to be viewed in retrospect at the end of the year as 'Back in the game.
Supply and demand should be closer to being balanced.
It "excels as a powerful and compelling home console.
While we expect the Switch to be successful, we believe that the hardware will require significant third-party software support to remain a hot seller. We won't know too much about third-party support until E3 in June, so we think that it is too early to jump on the Nintendo bandwagon.
There was a huge amount [of interest] leading up, especially on subreddits for Switch and on traditional gaming websites.
It's definitely nice to see a convergence device.
Even something like Pokemon Go that did very well, it also faded very, very quickly.
From what I've seen in the past, they'll make a decision not necessarily based upon what's going to make the most revenue, but what's going to be the most unique and different, enjoyable experience.
The actual volumes for handhelds have still been fairly high. They saw a while ago they needed to shift into [the mobile] space. But the question is, how can you actually do both, because they also want to try, seemingly in the long run, combining their handheld audience with their static console audience. The big thing they need to return to overall, is to be able to attract that casual gaming audience.
For the remaining fiscal year, it has now delayed (the) launch of Animal Crossing to next fiscal year.
Nintendo is learning from their failure from the Wii U and is trying to attract third party developers ... so that more software makers are going to come onto Nintendo's ecosystem.
We believe that they're going to try to ship more than their company's plans this fiscal year.
As Nintendo's profits recover from solid sales of the Nintendo Switch, I think the market would notice that this fiscal year is just a transition period as Nintendo's strength - its IP - hasn't changed.
The strategy is working. Nintendo sold more 3DS units. People went out and bought out a $180 dollar device just to play Pokemon games. It is clear there was a strong effect of Pokemon Go. The Switch is critical for Nintendo. Nintendo will have a difficult time if it doesn't work. It's not like in mobile games, if an app doesn't work, you blew $5 million developing it but you move to the next one, but you cannot do that with a console. Nintendo is fixed in its position in the next couple of years in the console cycle, so it's critical for Nintendo to get right.
This is so unpredictable. Smartphones are an important part of our business.
We have waited very long and worked very hard to launch Pokemon Go in South Korea.
Pokemon Go officially launched its service in South Korea today. The popularity has died down but I'm going to do it.
Users will be able to try out Nintendo Switch online services for free during a trial period after launch.
It's still pretty darn affordable.
Nintendo Switch is a new way to play.
I think it's going to do better than the Wii U – the design is more interesting. The motion control is distinctive.
Zelda is not the biggest selling game of all time but it's a title that gamers love and so its release will generate a lot of hype and expectation. They had to launch with something compelling and unique and clearly Zelda is very important for the Nintendo faithful.
The Wii U was an attempt to make an incremental change and retain the successes of the past but we know this does not work. Creating something unique is what usually proves to be very successful and so we will have to wait and see if the Switch can deliver.
IHS Markit expects Switch to comfortably outsell the Wii U but Nintendo faces an uphill task to translate its product vision into mainstream adoption although it will be aided in this ambition through its deep portfolio of games franchises.
Nintendo Switch is a brand-new kind of home gaming system that offers a wide variety of play modes. We will introduce the world to new experiences made possible by the unique characteristics of the Nintendo Switch hardware and the Joy-Con.
It's a totally new kind of game.
Japanese shares will likely stay resilient for the rest of the year. As soon as next year starts, market attention will shift to such events as U.S. jobs data.
No one wants to pay for anything ever if they can get away with it. And, any time there is a pop culture phenomenon, you will find scammers jumping all over it.
Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 per cent of those who try the game actually purchasing it. I don't think this is a statement on the game's quality ... but rather the perceived value when compared to free-to-play games that offer much more content with optional microtransactions that enable players to experience it sooner.
Its main purpose is to create a buzz and boost public awareness of Mario. So all the fuss about the game, including criticism over pricing, is precisely what Nintendo wants.
We are trying to make applications that appeal to a wide variety of people.
I don't think this is a statement on the game's quality ... but rather the perceived value when compared to free-to-play games that offer much more content with optional microtransactions that enable players to experience it sooner.
The stock market had factored in initial disappointment so we now need to see what impact Super Mario Run has on sales of console games.
If you are trying to position it as a casual game (that can be played) with one hand, you want people to be able to play it wherever they are.
The NES Classic Mini has stood out for the quality of its realisation and the extent of catalogue it carries, and I think there's certainly more room to be explored on this front, for other platforms, and other console generations.
Nintendo has some of the most commanding IP in video gaming, so sales for similar releases from other platforms/companies may be more muted.
The NES Classic Mini, while far from comprehensive in its catalogue, does cover the bulk of cachet, when it comes to Nintendo's 8-bit IP. I imagine that for many who were sufficiently fond of the NES to want to buy a Classic Mini, its content is near-enough definitive.
(Nintendo) stock has got 10 or 15 percent more downside.
It's not the console that you remember … What you remember (are) Nintendo games, So don't look at console versus mobile, it's the intellectual property (and) the brand that Nintendo brings -- Mario, Zelda, Pokemon … plenty others.
10 percent or so (of users who download the app) are most likely willing to pay, probably even more, In Japan alone, people have bought 25 million 3DS devices for $200 apiece to be able to play Nintendo games. For them to spend $10 to play a Nintendo game on a device they already own (is practically nothing).
That makes reviews by the hard core fans of the Super Mario series ... important, as they will be behind the general opinion on the game that should take shape fairly soon after its release.
Nintendo 's full-fledged entry into mobile gaming is a huge threat to existing players.
If the pay rate is over our expectation, it's a positive surprise. If it's lower it will be a disappointment for our consensus and stock price.
The nostalgia factor plays a key role here, as an entire generation of gamers suddenly, and finally, finds itself able to play one of their childhood franchises on their phone, two weeks before the holidays.
After a long period of having no clearly defined mobile strategy, Nintendo is entering the mobile games market at an opportune time. Right as the market is cluttered by an abundant offering, the Japanese giant enters with a highly-visible franchise. Beyond the success for Nintendo, other publishers will be watching to see if a $10 premium model will work on mobile from here on out.
The console business is more important than the smartphone business for Nintendo.
Super Mario Run's' positive news already priced into the current stock price ... I'm a bit cautious.
I think it will be a success, but not to the extent that Pokemon GO was.
Some mobile games developers have emerged as clear winners and it's increasingly difficult for others to squeeze into the top ranks.
Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game.
It is another example of how the company is looking to monetize away from the traditional gaming platform. I think you are seeing more effort to monetize these great franchises across multiple efforts.
We have no doubt that first month downloads of 'Super Mario Run' will be historic–likely much greater than 'Pokemon Go' – thanks to months of prominent featuring by Apple, extensive media coverage, and more.
Nintendo is the only company in the world that can put a $10 fixed price mobile game out there.
It's going to be crucial game for Nintendo … they absolutely have to nail it.
I also would not be surprised to see another big sales event for toys on Green Monday (Dec. 12), which may not offer Hatchimals or Mini NES, but will have similar pricing on toys that were part of Black Friday Ads.
I'm a Nintendo kid. It takes me back to my childhood.
Offering a free game with an option to unlock all the available content for just $9.99 will appeal as a pricing point to many. Many successful mobile games, such as 'Clash of Clans' by way of example, have seen an annual spend of over $100/year/gamer. So to set a low incentive (zero to try) and then a low total cost when engaged could set Nintendo on a differentiated path which, ultimately, could be a game changer to address a wider audience.
For unlimited use of 'Super Mario Run' it is the price of a just one month of a Netflix subscription, or one month of Spotify premium or a fraction of a traditional game ASP (average selling price).
When it comes to the casual game user market, the biggest owner of relevant intellectual property is Nintendo.
Consoles will cover the costs [while] the real upside is from the new business that is going to be on mobile, and Super Mario Run is the beginning.
Pokemon GO got a bigger reception than we had expected.
They are fighting two combative smartphone-related player migrations: a casual console or 'in-home' gamer and/or a dedicated handheld gamer – both are under the gravitational pull to the smartphone/tablet. The value proposition for a dedicated casual console or a portable game device feel antiquated, so perhaps the idea of combining both markets was a compelling competitive positioning for Nintendo to follow.
At the moment, the Switch platform does not feel disruptive or desirable and way too gimmicky for a millennial to embrace.
Phone games have been pretty disappointing. That's not necessarily because of the processing capability, but because of the marketplace. People largely choose free-to-play games – and free to play is shackled creatively. ... It's not necessarily a satisfying experience.[Switch] is a different gaming experience and therefore it's worth carrying around.
During the roundtable discussions there were such arguments about should we make [the Wii U controller] capable of being a stand-alone system or should we make it work only with the [base console] system. We came to the conclusion that this controller is only going to show the images generated and processed by this hardware unit – and sent from the hardware unit wirelessly. That means sharper graphics. A battery couldn't do that.
If [Switch's components are] similar to PS4 and Xbox One, porting should be relatively easy and cost-efficient, which will mean that there should be high-profile third-party games available early on, increasing the system's popularity.
It is clearly too early to triumph the Switch but it certainly has promise and will provide the latest opportunity to build on Nintendo's resurgent mobile offering. The success of Pokémon Go, as we expected, appears to have led to renewed confidence in fast tracking this new mobile first strategy from Nintendo.
There are clearly many unknowns. These include pricing, the technology hardware and performance, the battery life, the amount of third-party support and the inclusion, or not, of VR (virtual reality) compatibility.
This new product is not a surprise and it was priced into the stock price. The game content does not look so different from the current Nintendo business. I think it could be a disappointment to users and investors.
Things have changed since August when investors were seriously worried that the strong yen would hurt companies' earnings because the dollar was trading below 100 yen.
When we articulate the core prop that is [Switch], I am convinced the product is unique and differentiating. There's nothing I've seen ... that dissuades me from that belief. As long as we effectively communicate why you've got to have it, we will do well.
[It] looks a lot better than I envisioned. Footage of basketball game implies more third party support than expected. ... If Nintendo gets the pricing on Switch right (my guess $200 - 250 including docking station and extra controller), [it will] likely [be] a big success.
Nintendo Switch allows gamers the freedom to play however they like. It gives game developers new abilities to bring their creative visions to life by opening up the concept of gaming without boundaries.
Nevertheless, we will be looking to get a sense of how the NX is different, and what kind of things will be made possible as compared to previous and existing game devices.
Sony doesn't have the same power as the Nintendo IP. There is nothing that comes even close to Mario. If the first couple of games from that company just don't work, I think the smartphone game business will see the same fate as the portable game business. Nobody talks about the Vita anymore.
Japan is a market where Sony and other console makers are struggling to sell units. Sony had to react. People are consuming smartphone games like there is no tomorrow.
They held their own kind of Nintendo world and did not want to corrupt their own characters and brands and trademarks by allowing their products or characters to be utilized on other platforms. The internal philosophy is changing and opening up.
There's a huge saturation of mobiles, there are billions (of dollars) being made in mobile gaming ... and Nintendo has realized that. Nintendo is an entertainment company so will go in whatever direction they can entertain.
Launching a well-known Nintendo character on the globally penetrated iPhone is one of the best scenarios that investors have hoped for.
The yen strength over the past 24 hours has been driven by a report published yesterday, noting that the Bank of Japan is struggling to reach policy consensus ahead of its policy meeting on 21 September.
A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game. Apple is hoping to recreate the 'Pokemon Go' craze of the summer, which also leveraged an established gaming character and a sense of nostalgia to engage gamers from older demographics.
Apple's lead-off announcement shows the power of content exclusivity.
We have created Super Mario Run to be perfect for playing on your iPhone. Super Mario has evolved whenever he has encountered a new platform, and for the first time ever, players will be able to enjoy a full-fledged Super Mario game with just one hand, giving them the freedom to play while riding the subway or my favorite, eating a hamburger.
Top Olympic sponsors pay millions of dollars to the IOC for permission to promote their brands to a massive global audience. Nintendo just did it for free -- with Japan's prime minister as their pitchman. Easily the marketing coup of the Rio games.
I want to make that clear. We did not pay. And we are not going to become Olympic sponsors either.
But gaming and anime are certainly major aspects of modern Japan, and Mario is a universal icon. As someone who doesn't take sports or the Olympics too seriously, I found the whole thing pretty funny and entertaining.
The latest sales results for the 3DS handheld and Pokemon games reflect the impact that engaging audiences at scale on mobile platforms can have on adjacent markets.
We are now expanding how we leverage Nintendo IP in various ways beyond our traditional use of them predominantly within the dedicated video game platform business.
This is great for Nintendo. They have an enormous amount of patents, about 4,000 patents; we think they can make an additional 300 - 800 million dollars a year of monetization of their mobile game [patents], as well as, multiplayer patents.
Nintendo is moving from a hardware supplier with games to just a game company, with some hardware. You have seen hardware products like Wii U, 3DS and [other] handheld products falling off a cliff.
We believe the value of Nintendo intellectual property is enormous and will eventually be unlocked over a 3-5 year period.
I believe Nintendo can leverage the success of Pokemon GO, bringing the game to its consoles or introducing other characters to similar games. This is just the beginning for Nintendo.
It's a validation of the mobile strategy.
It has a knock-on effect on their traditional businesses the handheld devices and brands associated with that. There has been an uptick in sales in Pokemon games, 3DS handheld (console) and there are new Pokemon games later this year.
Of course the hard part of all of these things is monetising them, but I believe Nintendo has set a precedent and I hope they will be able to capitalise on that going forward.
What I think they have done with Pokemon GO here is establish a precedent, that a console company can enter the world of online gaming. More importantly a game that is augmented reality. So I think they have proved the business case, they have got some other great characters that may be able to make the jump from the console world into the online and hand-held gaming world.
The market has overreacted to the Nintendo statement. I believe that Pokemon GO will be material in the company's earnings given the current trends for the game.
Augmented reality is such a fun application. We decided we'd create these bags that come to life.
This year in addition to 'Pokemon Go,' which has of course been a massive phenomenon, we also have new games for Nintendo 3DS – 'Pokemon Sun' and 'Pokemon Moon' coming out later this year. It really continues that style of game play that so many people grew up with.
From today you can go out and find Pokemon to your heart's content. We hope the game enables users to see the world in a new, fulfilling way. Obey the rules and have fun.
From today you can go out and find Pokémon to your heart's content. We hope the game enables users to see the world in a new, fulfilling way. Obey the rules and have fun.
People are crazy about it now. I was there (the National Monument) myself and managed to catch some Pokemons.
I think the point is that while Nintendo has gone up 20 billion and they do have IP risks, Apple does not. It is hedged because the next genius that makes a hit game, Apple shares on that one too. So while this one may be transitory, Apple has an option on all future hit games over the iOS platform.
The technical challenge for us is having enough server capacity on the back end to handle that number of users.
Isn't Japan the home of Pokemon? I beg them to hurry up!
I've never seen the trend of such a big company's shares changing so quickly in such a short period of time.
Over the last decade they never compromised on the software side. That's why they'll blow everybody out of the water once they start to take iOS and Android more seriously than they do now. The successes of Pokemon Go will open the eyes of executives in Kyoto. This is unprecedented.
The market is now valuing Nintendo at US$27bn in market capitalization (ex-cash & treasury shares at BV), on a par with global leaders such as EA and ATVI that respectively have 5% global video game market share vs. Nintendo's current 2%.
I hope they will now understand the power of smartphones. And as a result, I hope this means there is a whole change in strategy.
It's been wonderful to be able to combine our philosophy for these kinds of games with the powerful affinity that people have for Pokemon.
Over the last decade they never compromised on the software side. That's why they'll blow everybody out of the water once they start take iOS and Android more seriously than they do now. The successes of Pokémon Go will open the eyes of executives in Kyoto. This is unprecedented.
It's been wonderful to be able to combine our philosophy for these kinds of games with the powerful affinity that people have for Pokémon.
When you look at the way it's becoming a social phenomenon in the U.S., the rally is understandable even though it's not clear yet how much it will boost profits. People still remember the time when the Wii and the DS became a hit and boosted Nintendo's shares.
The vulnerability from 'Pokemon Go' is due to the fact that Nintendo didn't have a global release of the game.
The Nikkei is now on its fourth day of gains, and the dollar is also back around 104 yen, so it is quite natural for sellers to emerge and limit the upside. That said, the market still appears well supported.
Let's see how popular it is when it starts raining and fall comes around. Will people still be walking around in the snow chasing Pokemon? ... Just like every other mobile game, it will have to face the retention figures after 7, 30 and 90 days. Chances are we are looking at the mobile games' equivalent of a summer hit song rather than a revolution in the mobile game monarchy.
It isn't a money maker [for Nintendo].
I think people may see helicopter money as a kind of ultimate medical solution. If all else fails, you go for helicopter money.
Helicopter money is a powerful tool which will work if adopted.
We suspect that helicopter money was the topic to be discussed.
It's natural to think that there was another factor beyond recovering global risk sentiment lifting the dollar which had been stagnant for a while.
I am concerned about the extent to which Niantic may be unnecessarily collecting, using, and sharing a wide range of users' personal information without their appropriate consent. As the augmented reality market evolves, I ask that you provide greater clarity on how Niantic is addressing issues of user privacy and security, particularly that of its younger players.
I've got a lot of my friends hooked up that haven't played Pokemon before, I've got them hooked up on it now.
I have no idea if it will work, but for anyone willing to help #PokemonGO players engage with #NatHist, I'll be using # PokeBlitz. Join in!
I think it creates a lot of potential excitement for NX. It's crazy the amount of attention this game has gotten. And attention creates awareness. It gets people thinking about Nintendo and there are ancillary benefits for people thinking about the company's IP. It's a positive because it creates curiosity. And Nintendo has had success in leveraging handheld consoles – like the DS – and creating interest in its consoles historically.
Now if we were talking about its next generation console becoming the core platform for gamers, then that would be something to get excited about -- but at the moment, this alone is not enough.
Most of the current Watch owners are early adopters and the next wave could be 10 times the size of that market.
…The next wave could be ten times the size of that (the last) market.
There are different methods of doing 3D. The oldest one is the red green glasses, the paper glasses you probably remember going back to the 1950s. The problem with that is that it only gives you half the colour per eye, so you get a distorted colour when you're in 3D mode. The newer methods are the sequential frame active glasses, such as the ones from Nvidia, the 3D vision glasses which give you full resolution and full colour per eye, and there is another method called micropolarised, which polarizes the light into left and right.
We do recognise that China is a promising market, and we will continue to study the possibility.
We are still not sure exactly what we will be able to do in Shanghai, and thereafter in Greater China. Both with hardware and software, there are many things we have to look into and so we can't say anything concrete.
Today we are doing a lot of literacy work: so when they are using the Nintendo consoles today they are doing reading with them. So they are wanting to find an egg, help it to hatch and look after it so that the creature can grow, which transfers to real life nurturing skills such as looking after a pet or young children at home. Quite a few of the children in the class have got new babies at home which is also nice for them as they are able to know what babies need.